性价比最高的出口贸易找客户：谷歌广告推广与EDM营销全攻略
在当今竞争激烈的出口贸易市场中，寻找高性价比的客户开发方式是每个外贸企业的核心需求。本文将为您解析谷歌广告推广和EDM营销这两种高效获客方式。
In today's competitive export trade market, finding cost-effective customer acquisition methods is crucial for every foreign trade company. This article will analyze two efficient approaches: Google Ads promotion and EDM marketing.
一、什么是EDM营销？
1. What is EDM Marketing?
EDM营销（Email Direct Marketing），又称电子邮件营销，是企业向目标客户发送营销邮件，建立沟通渠道并直接传达相关信息以促进销售的营销手段。
EDM Marketing (Email Direct Marketing) is a promotional method where businesses send marketing emails to target customers to establish communication channels and directly convey information to boost sales.
二、EDM营销的核心目的
2. Core Objectives of EDM Marketing
EDM营销的最终目的是促进成交，无论是通过报价RFQ、访客营销还是站内营销，最终都要转化为实际订单。
The ultimate goal of EDM marketing is to drive conversions. Whether through RFQ quotes, visitor marketing, or on-site marketing, the end result should be actual orders.
三、EDM客户管理技巧
3. EDM Customer Management Tips
客群分类管理是EDM营销成功的关键：
Customer segmentation is key to successful EDM marketing:
- 固定客群：手动添加的固定客户
- Fixed customer groups: Manually added regular clients
- 动态客群：系统根据规则自动更新的潜在客户
- Dynamic customer groups: Potential clients automatically updated by the system based on rules
四、国际站EDM设置步骤
4. Steps to Set Up EDM on International Platforms
- 设置专业的企业邮箱
- Set up a professional business email
- 准备高质量的邮件内容
- Prepare high-quality email content
- 选择合适的发送时间
- Choose optimal sending times
谷歌广告推广专家可以帮助您：
Google Ads specialists can assist with:
- 精准定位目标客户群体
- Accurately targeting customer segments
- 优化广告投放策略
- Optimizing ad placement strategies
- 提高投资回报率
- Improving ROI
无论是EDM营销还是谷歌广告，选择专业的服务商都能显著提升您的出口贸易业绩。
Whether it's EDM marketing or Google Ads, choosing professional service providers can significantly boost your export trade performance.
