如何开通谷歌竞价推广做跨境电商？创业者必看的三步指南
跨境电商主要有两种运营模式：第三方平台（如亚马逊）和独立站。前者门槛低但限制多，后者自主性强但需要掌握引流技巧。
There are two main models for cross-border e-commerce: Third-party platforms (like Amazon) and independent websites. The former has low barriers but many restrictions, while the latter offers more autonomy but requires mastering traffic acquisition.
第一步：前期调研 | Step 1: Market Research
• 平台特点：亚马逊等平台提供初始流量，但需遵守严格规则，佣金成本逐年上升
• Platform features: Amazon provides initial traffic but enforces strict rules with rising commission fees
• 独立站优势：Ueeshop等建站工具可100%掌控客户数据，长期品牌建设更有利
• Independent site advantages: Tools like Ueeshop provide full control of customer data for better brand building
第二步：建站选择 | Step 2: Website Setup
成本对比：
Cost comparison:
- 平台：佣金+仓储费+广告费（平均占销售额15-25%）
- Platforms: Commission+storage+ads (15-25% of sales)
- 独立站：仅基础建站费用（Ueeshop模板免费使用）
- Independent sites: Only basic setup fees (Ueeshop templates are free)
第三步：谷歌广告推广 | Step 3: Google Ads Promotion
开通流程：
Setup process:
- 注册Google Ads账户（需企业资质）
- Register Google Ads account (requires business credentials)
- 设置转化跟踪（安装Google Analytics）
- Set up conversion tracking (install Google Analytics)
- 创建搜索广告系列（建议选择"智能点击付费"模式）
- Create search campaigns (recommend "Smart CPC" mode)
优化建议：初期每日预算建议$20-$50，重点关注"购物广告"和"搜索广告"两种形式
Optimization tips: Start with $20-$50 daily budget, focus on Shopping Ads and Search Ads
Ueeshop特别提示：我们为独立站卖家提供Google Ads开户绿色通道和$600广告赠金，助您快速启动海外推广
Ueeshop tip: We offer Google Ads fast-track and $600 ad credits to help launch overseas promotion
