亚马逊畅销宠物用品商标布局策略解析

亚马逊畅销宠物用品商标布局策略解析

Amazon Best-Selling Pet Products Trademark Strategy Analysis

美国宠物市场概况

Overview of US Pet Market

根据美国宠物用品协会最新调查数据显示，目前有8690万个家庭拥有宠物，使美国成为全球最大的宠物用品市场。2023年，美国宠物行业总支出达到1470亿美元，预计今年将突破1500亿美元。

According to the latest survey data from the American Pet Products Association, there are currently 86.9 million pet-owning households in the US, making it the world's largest pet products market. In 2023, total spending in the US pet industry reached $147 billion, and is expected to exceed $150 billion this year.

1. INABA猫零食商标布局

1. INABA Cat Treats Trademark Strategy

INABA（伊纳宝）是青岛稻进食品有限公司旗下品牌，其猫零食膏在亚马逊销量排名第一。品牌商Inaba Shokuhin Co., Ltd.在全球多个国家和地区注册了商标，美国有效商标25件。

INABA is a brand under Qingdao Daojin Food Co., Ltd. Its cat treat paste ranks first in sales on Amazon. The brand owner Inaba Shokuhin Co., Ltd. has registered trademarks in multiple countries and regions, with 25 valid trademarks in the US.

2. Blue Buffalo狗粮商标保护

2. Blue Buffalo Dog Food Trademark Protection

Blue Buffalo是北美主流宠物食品品牌，在美国拥有88件有效商标，覆盖多个类别。品牌标语如"BEST LIFE"、"LOVE THEM LIKE FAMILY"均已注册商标，卖家需注意避免使用。

Blue Buffalo is a mainstream pet food brand in North America with 88 valid trademarks in the US covering multiple categories. Brand slogans like "BEST LIFE" and "LOVE THEM LIKE FAMILY" are registered trademarks that sellers should avoid using.

3. Dr. Elsey's猫砂商标情况

3. Dr. Elsey's Cat Litter Trademark Status

Dr. Elsey's是美国知名猫砂品牌，其商标主要布局在美国和中国，美国有效商标15件，全部注册在核心品类31类。

Dr. Elsey's is a well-known American cat litter brand with trademarks mainly registered in the US and China. It has 15 valid trademarks in the US, all in the core category 31.

4. Chuckit!狗玩具知识产权保护

4. Chuckit! Dog Toy IP Protection

Chuckit!狗狗球产品拥有专利、商标和版权多重保护，品牌商Doskocil Manufacturing Company, Inc.在美国注册了341件商标，覆盖多个类别。

The Chuckit! dog ball product has multiple protections including patents, trademarks and copyrights. The brand owner Doskocil Manufacturing Company, Inc. has registered 341 trademarks in the US covering multiple categories.

跨境电商卖家建议：

Recommendations for Cross-border Sellers:

1. 上架前务必进行商标检索
2. 避免使用品牌商已注册的商标词汇
3. 注意商品描述中的宣传用语
4. 关注品牌商的核心注册类别

1. Conduct trademark searches before listing
2. Avoid using registered trademark terms
3. Pay attention to promotional language in product descriptions
4. Focus on brand owners' core registration categories