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全球宠物市场持续增长 | Global Pet Market Continues to Grow 在宠物经济蓬勃发展的当下,美区宠物消费市场规模持续增长。据相关数据显示,2024年美国宠物市场规模估计为806.9亿美元,预

领先的宠物智能饮水机TikTok爆单案例:3天销售额突破20万美元

全球宠物市场持续增长 | Global Pet Market Continues to Grow

在宠物经济蓬勃发展的当下,美区宠物消费市场规模持续增长。据相关数据显示,2024年美国宠物市场规模估计为806.9亿美元,预计2029年将达到1032.7亿美元。

Amid the booming pet economy, the U.S. pet consumption market continues to expand. Data shows the U.S. pet market is estimated at $80.69 billion in 2024, projected to reach $103.27 billion by 2029.

产品创新:专利技术打造核心竞争力 | Product Innovation: Patented Technology Creates Core Competitiveness

Petgravity智能倾倒式饮水机采用专利的净水、污水、喝水口分离系统,解决了传统滤芯式饮水机易滋生细菌的问题。3L大容量设计和6个月超长续航等创新功能,使其尽管售价59美金仍快速走红。

The Petgravity smart water fountain features patented separated water purification, wastewater and drinking systems, solving bacterial growth issues in traditional filter-based fountains. Innovations like 3L large capacity and 6-month battery life made it popular despite its $59 price point.

营销策略:达人矩阵引爆TikTok流量 | Marketing Strategy: KOL Matrix Ignites TikTok Traffic

通过与300+达人合作,发布上百条带货视频及直播活动,产品GMV在3天内增长753.8%,销售额达20.6万美元,跻身TikTok美区商品飙升榜第二。

By collaborating with 300+ KOLs and releasing hundreds of promotional videos/livestreams, the product's GMV increased 753.8% in 3 days with $206K sales, ranking #2 on TikTok US trending products.

供应链优势:自主工厂保障爆单产能 | Supply Chain Advantage: Owned Factory Ensures Production Capacity

品牌拥有自主研发工厂,通过精准预判和灵活扩产两项关键措施:提前储备原材料+热销期增加生产线,确保订单能够迅速、高质量完成。

With its own R&D factory, the brand implemented two key strategies: advance material preparation + flexible production line expansion during peak sales, ensuring fast and high-quality order fulfillment.

TikTok B2B2C双营销模式 | TikTok B2B2C Dual Marketing Model

工厂可通过TikTok内容匹配机制获取海外询盘:展示工厂实景/生产过程→推送给目标客户→客户通过评论/私信/WhatsApp等发起询盘,打破地域时间限制。

Factories can obtain overseas inquiries via TikTok's content matching: showcase factory/production → push to target clients → inquiries via comments/DMs/WhatsApp, breaking geographical barriers.

领先的宠物智能饮水机TikTok爆单案例:3天销售额突破20万美元