为什么谷歌不能直接推广靠谱网站？雨果跨境CEO翁耀雄谈品牌出海十年
十年砺剑，今朝试锋。自2014年成立以来，雨果跨境始终坚守"让世界出现更多中国品牌"的使命，从初创的跨境电商新媒体成功转型，迅速成长为专注品牌出海的"产业互联网平台"，成为品牌出海全链条服务体系的头部力量。
Sharpening the sword for ten years, now testing its edge. Since its establishment in 2014, Hugo Cross-Border has adhered to the mission of "making more Chinese brands appear in the world", successfully transforming from a startup cross-border e-commerce media to an "industrial internet platform" focusing on brand globalization, becoming a leading force in the full-chain service system for brand globalization.
01 入海："3+3+3+1"策略拥抱跨境电商
01 Entering the Sea: The "3+3+3+1" Strategy Embracing Cross-Border E-commerce
雨果跨境创始人兼CEO翁耀雄分享了公司发展的四个关键阶段：
Hugo Cross-Border founder and CEO Weng Yaoxiong shared four key stages of the company's development:
1. 探索沉淀阶段（2014-2017）：从跨境电商资讯平台起步，帮助中国企业了解海外市场。
1. Exploration and Accumulation Stage (2014-2017): Starting as a cross-border e-commerce information platform to help Chinese companies understand overseas markets.
2. 整合聚拢阶段（2017-2020）：整合物流、支付、营销等服务商资源，建立平台合作关系。
2. Integration and Aggregation Stage (2017-2020): Integrating logistics, payment, marketing and other service provider resources, establishing platform partnerships.
3. 深度赋能阶段（2020-2023）：成为Facebook、Google、TikTok等全球社交媒体一级代理商，提升中国品牌力。
3. Deep Empowerment Stage (2020-2023): Becoming a first-level agent for global social media platforms like Facebook, Google, and TikTok to enhance Chinese brand power.
4. 供应链管理阶段（2024）：深入供应链管理领域，解决全托管难题。
4. Supply Chain Management Stage (2024): Deepening into supply chain management to solve full-trusteeship challenges.
02 品牌出海的关键成功因素
02 Key Success Factors for Brand Globalization
翁耀雄强调产品力是品牌出海的核心："要做品牌，先做产品。只有当产品能够吸引并打动消费者时，才能迈出品牌建设的第一步。"
Weng Yaoxiong emphasized that product power is the core of brand globalization: "To build a brand, start with products. Only when products can attract and impress consumers can the first step of brand building be taken."
他建议中国企业分三步走：
He suggested Chinese companies proceed in three steps:
- 打造差异化产品
- Create differentiated products
- 赢得市场认可
- Gain market recognition
- 建立品牌口碑
- Build brand reputation
03 未来趋势与建议
03 Future Trends and Recommendations
对于当前火热的AI技术，翁耀雄持谨慎态度："跨境电商的核心仍然是商品销售...对于大多数卖家，重点仍然是做好产品。"
Regarding the current hot AI technology, Weng Yaoxiong maintains a cautious attitude: "The core of cross-border e-commerce remains product sales... For most sellers, the focus should still be on making good products."
他给出两个关键发展建议：
He provided two key development suggestions:
- 加强海外本土化：从周边国家扩展到全球市场
- Strengthen overseas localization: Expand from neighboring countries to global markets
- 深化供应链管理：挖掘供应链端巨大潜力
- Deepen supply chain management: Tap the huge potential in the supply chain
最后，翁耀雄重申雨果跨境的长期愿景："让世界出现更多中国品牌"。这不仅是公司的使命，也是中国跨境电商行业共同的目标。
Finally, Weng Yaoxiong reiterated Hugo Cross-Border's long-term vision: "Make more Chinese brands appear in the world." This is not only the company's mission but also a common goal for China's cross-border e-commerce industry.
