嗅觉经济崛起：中国香水市场迎来黄金发展期

嗅觉经济崛起：中国香水市场迎来黄金发展期

The Rise of Scent Economy: China's Perfume Market Enters Golden Development Period

随着消费升级以及年轻一代消费者的崛起，香水市场正迎来前所未有的发展机遇。"嗅觉经济"正在成为继"口红经济"和"颜值经济"后的新消费热点。

With consumption upgrading and the rise of younger generation consumers, the perfume market is ushering in unprecedented development opportunities. "Scent economy" is becoming the new consumption hotspot after "lipstick economy" and "appearance economy".

市场潜力巨大

Huge Market Potential

据艾媒咨询数据显示，2021年全球香水市场规模达465亿美元，中国香水市场零售额达109亿元，预计到2025年将达到300亿元。

According to iiMedia Research data, the global perfume market reached $46.5 billion in 2021, with China's perfume market retail sales reaching 10.9 billion yuan, expected to reach 30 billion yuan by 2025.

本土品牌崛起

Rise of Local Brands

近年来，不少本土香水品牌如观夏、天乐VOICE FROM THE SKY等纷纷涌现，将东方美学与传统技艺融入产品设计，深受消费者喜爱。

In recent years, many local perfume brands such as To Summer and VOICE FROM THE SKY have emerged, integrating oriental aesthetics and traditional craftsmanship into product design, which are deeply loved by consumers.

挑战与机遇并存

Challenges and Opportunities Coexist

市场快速发展的同时，也面临产品同质化、质量参差不齐等问题。专家建议品牌应注重产品创新和质量把控，打造独特品牌价值。

While the market is developing rapidly, it also faces challenges such as product homogenization and uneven quality. Experts suggest brands should focus on product innovation and quality control to create unique brand value.

"嗅觉经济"的崛起为中国香水市场带来了新的发展机遇，本土品牌与国际大牌同台竞技，将共同推动行业向更高品质方向发展。

"The rise of "scent economy" has brought new development opportunities to China's perfume market. Local brands competing with international brands will jointly promote the industry to develop towards higher quality."