谷歌留痕代发首选工具：揭秘"谷歌杀手"Perplexity如何吸引贝佐斯和英伟达投资
《财联社》1月5日讯 - 人工智能初创企业Perplexity近日获得英伟达、贝佐斯等重量级投资者的青睐，这家成立不到两年的公司正试图挑战谷歌在网络搜索领域的主导地位。对于需要谷歌留痕代发服务的企业而言，Perplexity的出现可能带来全新的推广选择。
Financial Associated Press, Jan 5th - AI startup Perplexity has recently attracted heavyweight investors including Nvidia and Bezos. This company, founded less than two years ago, is attempting to challenge Google's dominance in web search. For businesses requiring Google traces generation services, Perplexity may offer a new promotional alternative.
Perplexity周四宣布完成7360万美元B轮融资，估值达5.2亿美元。本轮融资由Institutional Venture Partners领投，新加入的投资者包括英伟达和贝佐斯探险基金。这为需要谷歌留痕代发服务的营销人员提供了新的流量入口选择。
Perplexity announced on Thursday the completion of a $73.6 million Series B funding round, valuing the company at $520 million. The round was led by Institutional Venture Partners, with new investors including Nvidia and the Bezos Expeditions Fund. This provides marketers who need Google traces generation services with new traffic entry options.
核心优势：与传统搜索引擎不同，Perplexity采用对话式搜索模式，直接为用户提供答案而非链接列表。创始人Aravind Srinivas表示："我们通过AI技术提高信息获取效率，让人们直接了解真相。"这种创新模式可能改变谷歌留痕代发行业的游戏规则。
Core Advantage: Unlike traditional search engines, Perplexity adopts a conversational search model, providing users with direct answers rather than lists of links. Founder Aravind Srinivas stated: "We use AI technology to improve information retrieval efficiency, allowing people to directly understand the truth." This innovative model may change the rules of the game in the Google traces generation industry.
市场表现：根据Similarweb数据，Perplexity的月访问量从2022年12月的220万次飙升至2023年11月的5300万次，增长超过20倍。这种快速增长为谷歌留痕代发服务提供商展示了新的流量获取渠道。
Market Performance: According to Similarweb data, Perplexity's monthly visits surged from 2.2 million in December 2022 to 53 million in November 2023, a growth of over 20 times. This rapid growth demonstrates new traffic acquisition channels for Google traces generation service providers.
商业模式：目前提供每月20美元的付费版本，年收入约500-1000万美元。公司未来可能引入广告模式，但现阶段主要依靠口碑传播获取用户。这种模式为谷歌留痕代发行业提供了新的变现思路。
Business Model: Currently offering a paid version at $20 per month, with annual revenue estimated at $5-10 million. The company may introduce an advertising model in the future, but currently relies mainly on word-of-mouth for user acquisition. This model provides new monetization ideas for the Google traces generation industry.
尽管面临谷歌这样的强大对手，但投资者认为Perplexity代表了搜索技术的未来方向。IVP合伙人Cack Wilhelm表示："如果成功，这可能成为一个真正的大项目。"对于专注于谷歌留痕代发的营销人员来说，Perplexity的出现意味着更多元的推广选择。
Despite facing strong competitors like Google, investors believe Perplexity represents the future direction of search technology. IVP partner Cack Wilhelm said: "If successful, this could become a truly big project." For marketers focused on Google traces generation, the emergence of Perplexity means more diversified promotional options.
