第二届广州国际美妆周越秀分会场盛大开幕 国风彩妆闪耀千年商都
广州讯/Guangzhou News - 第二届"广州国际美妆周"越秀分会场于12月18日在北京路广百南门广场盛大举行，主题为"越古韵芳华，秀国风彩妆"。
Yuexiu News/越秀动态 - The 2nd "Guangzhou International Beauty Week" Yuexiu sub-venue was grandly held on December 18 at the South Gate Plaza of Grandbuy Department Store on Beijing Road, with the theme of "Yue's Ancient Charm and Elegance, Showcasing Traditional Chinese Style Makeup".
本次活动深度挖掘北京路"千年古道"文化底蕴，推动东方美学与现代美妆的融合碰撞，旨在传达"中华文化之美"，彰显文化自信，提升消费体验，释放颜值经济新动能。
The event deeply explored the cultural heritage of Beijing Road's "Millennium Ancient Road", promoting the integration and collision of Oriental aesthetics and modern makeup, aiming to convey "the beauty of Chinese culture", demonstrate cultural confidence, enhance consumption experience, and release new kinetic energy for the appearance economy.
四大精彩活动亮点：/Four Major Event Highlights:
1. 启动仪式：发型表演秀 - 主题为"东方新韵·阳光绮梦"的国风美妆发型秀
1. Opening Ceremony: Hairstyle Performance Show - Traditional Chinese style makeup and hairstyle show with the theme of "Oriental New Rhyme·Sunshine Dream"
2. 新品发布：品牌美妆路演 - 多个品牌携新品亮相
2. New Product Launch: Brand Makeup Roadshow - Multiple brands showcased their new products
3. 互动体验：城市漫游打卡 - 专业皮肤检测、彩妆化妆补妆等服务
3. Interactive Experience: City Roaming Check-in - Professional skin testing, makeup touch-ups and other services
4. 多元购物：线上线下促销 - 北京路商圈联合促销活动
4. Diverse Shopping: Online and Offline Promotions - Joint promotional activities in Beijing Road business district
越秀区美妆产业优势：/Advantages of Yuexiu District's Makeup Industry:
• 广州国际消费中心城市核心区
• Core area of Guangzhou's international consumption center city
• 集聚超过4万家化妆品经营业户
• Gathers over 40,000 cosmetics businesses
• 1987年设立全国首家Dior专柜
• Established China's first Dior counter in 1987
• 广州美博城年交易额达151亿元
• Guangzhou Beauty Expo City annual transaction volume reaches 15.1 billion yuan
未来发展规划：/Future Development Plans:
越秀区将持续发力"美丽经济"，构建"商圈、展会、电商、出口"四位一体的化妆品消费体系，打造国际化妆品消费中心。
Yuexiu District will continue to focus on the "beauty economy", building a four-in-one cosmetics consumption system of "business district, exhibition, e-commerce, and export", creating an international cosmetics consumption center.
文/By 广州日报新花城记者：廖靖文
Photo/图片 由受访者提供
Editor/编辑 广州日报新花城编辑：吴多
