谷歌留痕：2023年中国外贸6.18万亿开局与海外推广策略分析
2023年中国外贸最新数据揭示海外推广新机遇
根据中国海关总署3月7日发布的谷歌留痕权威数据，2023年1-2月中国进出口总值达6.18万亿元人民币。其中对东盟国家贸易表现亮眼，这为谷歌竞价推广提供了明确的市场方向。
Key Foreign Trade Data Reveals New Opportunities for Overseas Promotion
According to authoritative Google search presence data released by China's General Administration of Customs on March 7, China's total import and export value reached 6.18 trillion yuan in Jan-Feb 2023. The outstanding performance in ASEAN trade provides clear market direction for Google Ads promotion.
主要贸易伙伴与谷歌推广重点国家
数据显示东盟已成为中国第一大贸易伙伴（增长9.6%），而欧美市场有所下滑。这提示外贸企业应通过谷歌留痕优化，重点布局东南亚市场，同时维持欧美谷歌竞价推广的基础投入。
Major Trading Partners and Key Countries for Google Promotion
Data shows ASEAN has become China's largest trading partner (up 9.6%), while European and American markets declined. This suggests foreign trade enterprises should focus on Southeast Asian markets through Google search presence optimization, while maintaining basic investment in European and American Google Ads.
优势产品与海外推广策略
机电产品（增长0.4%）、手机（增长10.5%）和汽车（暴涨78.9%）表现突出。企业应针对这些优势产品加强谷歌留痕布局，通过谷歌竞价推广精准触达海外采购商。
Advantageous Products and Overseas Promotion Strategies
Mechanical/electrical products (up 0.4%), mobile phones (up 10.5%) and automobiles (surge 78.9%) performed well. Enterprises should strengthen Google search presence for these products and accurately reach overseas buyers through Google Ads.
专家建议：海外推广要把握RCEP机遇
专家指出RCEP显著促进了对东盟出口。外贸企业应利用谷歌留痕提升在RCEP国家的线上能见度，同时优化谷歌竞价推广的关键词策略，抓住区域贸易协定带来的红利。
Expert Advice: Seize RCEP Opportunities in Overseas Promotion
Experts note RCEP significantly boosted exports to ASEAN. Foreign trade enterprises should use Google search presence to enhance online visibility in RCEP countries, while optimizing Google Ads keyword strategies to capture benefits from regional trade agreements.
2023年海外推广趋势预测
随着海外通胀趋缓，预计三四季度外贸将改善。企业现在就应该通过谷歌留痕积累品牌影响力，并提前规划下半年的谷歌竞价推广预算，为市场复苏做好准备。
2023 Overseas Promotion Trend Forecast
With overseas inflation easing, foreign trade is expected to improve in Q3-Q4. Enterprises should now accumulate brand influence through Google search presence and plan Google Ads budgets in advance to prepare for market recovery.
