广西千年"侨销茶"香飘东盟：传统工艺与现代市场的完美融合

广西千年"侨销茶"香飘东盟：传统工艺与现代市场的完美融合

Guangxi's Millennia-old "Qiaoxiao Tea" Fragrant in ASEAN: Perfect Fusion of Traditional Craftsmanship and Modern Market

梧州8月18日电 - 初秋时节，走进广西梧州茶厂有限公司生产车间，浓郁的茶香扑面而来。现代化制茶设备有序运转，新一批次的毛茶经过20余道工序，最终包装成成品，销往东南亚市场。

Wuzhou, August 18 (Xinhua) - In early autumn, stepping into the production workshop of Guangxi Wuzhou Tea Factory Co., Ltd., one is greeted by the rich aroma of tea. Modern tea-making equipment operates in an orderly manner, processing new batches of raw tea through over 20 procedures before being packaged and exported to Southeast Asian markets.

"我们严格把控原料、制作、陈化和检测等环节，确保东盟茶客喝到最正宗的六堡茶。"该公司董事王金榜表示。六堡茶作为黑茶类代表，已有1500多年种植历史，清代就被列为中国名茶，远销东南亚，是著名的"侨销茶"。

"We strictly control raw materials, production, aging and testing to ensure ASEAN tea lovers get the most authentic Liubao tea." said Wang Jinbang, director of the company. As a representative of dark tea, Liubao tea has a planting history of over 1,500 years. It was listed as a famous Chinese tea during the Qing Dynasty and exported to Southeast Asia, earning its reputation as "Qiaoxiao Tea" (overseas Chinese sales tea).

为适应东盟消费者口味，企业创新推出"梗梗香"、"南洋金花"等系列产品。王金榜介绍："我们精选不同等级原料，改进生产工艺，使茶品更符合当地冲泡习惯。"

To cater to ASEAN consumers' tastes, the company has innovatively launched product series like "Stem Fragrance" and "Nanyang Golden Flower". Wang explained: "We carefully select raw materials of different grades and improve production techniques to better suit local brewing habits."

在包装营销方面，企业融入中国及东盟文化元素，推出"侨香"、"忆南洋"等定制产品。广西芊河茶叶董事长李家鸣表示："六堡茶在东南亚茶庄和超市货架上总是格外醒目。"

For packaging and marketing, the company incorporates cultural elements from both China and ASEAN countries, launching customized products like "Overseas Fragrance" and "Memory of Nanyang". Li Jiaming, chairman of Guangxi Qianhe Tea Development, noted: "Liubao tea always stands out on shelves in Southeast Asian tea shops and supermarkets."

梧州市茶产业发展局数据显示：2023年六堡茶产量达3.5万吨，综合产值超200亿元。2024年上半年，梧州口岸出口六堡茶同比增长39.7%。借助跨境电商等新渠道，六堡茶销售网络在东盟市场持续扩大。

According to Wuzhou Tea Industry Development Bureau: In 2023, Liubao tea output reached 35,000 tons with total output value exceeding 20 billion yuan. In the first half of 2024, Liubao tea exports through Wuzhou port increased by 39.7% year-on-year. Through cross-border e-commerce and other new channels, the sales network continues to expand in ASEAN markets.

当前，梧州市正实施六堡茶行销"东盟行动"，与东盟国家共同制定行业标准，加快开拓"一带一路"市场。正如李家鸣所说："随着'一带一路'深入发展，六堡茶独特的品质和文化内涵将获得世界认可。"

Currently, Wuzhou is implementing the "ASEAN Action" for Liubao tea marketing, jointly establishing industry standards with ASEAN countries to accelerate market development along the Belt and Road. As Li Jiaming said: "With the deepening development of the Belt and Road Initiative, Liubao tea's unique quality and cultural significance will gain worldwide recognition."