漳州外贸网站Google优化与谷歌推广竞价全攻略 - 上半年中国外贸增长9.4%的启示
2022年上半年中国外贸数据亮眼：海关总署数据显示，我国货物贸易进出口总值达19.8万亿元人民币，同比增长9.4%。其中出口增长13.2%，进口增长4.8%。
Stellar foreign trade performance in H1 2022: According to customs statistics, China's total import and export value reached 19.8 trillion yuan, up 9.4% year-on-year. Exports grew by 13.2% while imports increased 4.8%.
海关总署新闻发言人李魁文表示："我国外贸展现出强劲韧性，5-6月迅速扭转4月增速下滑趋势，为全年保稳提质奠定基础。"
Customs spokesperson Li Kuiwen stated: "China's foreign trade demonstrated strong resilience, with rapid recovery in May-June reversing April's slowdown, laying solid foundation for annual stability and quality improvement."
漳州外贸企业Google优化三大核心策略：
Three core strategies for Zhangzhou exporters' Google optimization:
- 关键词优化：针对东盟、欧盟、美国等主要市场优化产品关键词
- Keyword optimization: Target main markets like ASEAN, EU and US with product-specific keywords
- 内容营销：建立多语言产品博客，提升专业形象
- Content marketing: Develop multilingual product blogs to enhance professional image
- 技术SEO：优化网站移动端体验和加载速度
- Technical SEO: Improve mobile experience and loading speed
谷歌推广竞价实战技巧：
Google Ads practical tips:
- 利用RCEP关税优惠政策作为广告核心卖点
- Highlight RCEP tariff benefits as key advertising USP
- 针对"一带一路"沿线国家设置专门广告系列
- Create dedicated campaigns for Belt & Road countries
- 结合季节性采购周期调整竞价策略（如圣诞季前9-10月加大投放）
- Adjust bids according to seasonal purchasing cycles (e.g. boost budget before Sept-Oct Christmas orders)
专家观点：中国世贸组织研究会副会长霍建国认为，尽管面临全球经济放缓压力，但通过RCEP政策红利释放和民营企业活力，下半年外贸仍有望保持两位数增长。
Expert insight: Huo Jianguo, Vice President of China WTO Research Association believes that despite global economic slowdown, H2 may still achieve double-digit growth through RCEP benefits and private sector vitality.
行动建议：漳州外贸企业应把握当前政策窗口期，结合Google数字营销工具，在保持传统市场优势的同时，积极开拓新兴市场。
Action suggestion: Zhangzhou exporters should leverage current policy advantages and Google marketing tools to maintain traditional markets while exploring emerging ones.
