B端企业为什么要做谷歌推广？亚马逊爆仓危机应对指南

B端企业为什么要做谷歌推广？亚马逊爆仓危机应对指南

Why Should B2B Companies Do Google Ads? Amazon Warehouse Crisis Survival Guide

近期亚马逊仓库爆仓问题已成为跨境卖家的头号痛点。从6月开始，大量卖家反馈："FTW1仓库预约排到8月"、"ONT8签收46天未上架"、"Clt2仓库签收一个月无更新"等问题。

Current Amazon warehouse crisis has become the top pain point for cross-border sellers. Since June, many sellers reported issues like "FTW1 appointments scheduled till August", "ONT8 shipments not processed after 46 days", and "Clt2 shipments stuck for a month without updates".

爆仓原因分析 | Root Causes of Warehouse Congestion

主要原因包括：
1. 海外网购需求激增
2. 卖家集中补货
3. 仓库人手不足

Main reasons include:
1. Surging overseas e-commerce demand
2. Concentrated seller restocking
3. Warehouse staff shortage

如何避开"死亡仓库" | How to Avoid "Deadly Warehouses"

专业建议：
1. 修改发货地址（如改为ONT8/FTW1附近）
2. 谨慎删除重建货件（可能影响绩效）
3. 尝试发往大货件仓库
4. 使用第三方海外仓中转

Expert suggestions:
1. Modify shipping address (e.g. near ONT8/FTW1)
2. Carefully delete and recreate shipments (may affect performance)
3. Try large-item warehouses
4. Use 3PL overseas warehouses

断货后Listing恢复策略 | Post-Outage Listing Recovery

三步恢复法：
1. 站外推广：寻找网红/KOL合作
2. PPC广告：增加预算和出价
3. 关键词优化：重点恢复降权关键词

3-step recovery:
1. Off-site promotion: Collaborate with influencers
2. PPC ads: Increase budget and bids
3. Keyword optimization: Focus on recovering penalized keywords

更多跨境电商干货，请访问雨果网搜索"跨境资料库"获取欧美/东南亚市场报告！

For more cross-border e-commerce insights, visit Cifnews and search "Cross-border Database" for EU/US/Southeast Asia market reports!