为什么有些网站不设置关键词排名却很好？SEO关键词优化新趋势
为什么有些网站不设置关键词排名却很好？SEO关键词优化新趋势
Why Do Some Websites Rank Well Without Keywords? New Trends in SEO Keyword Optimization
很多SEO从业者都注意到一个现象：像卢松松博客和月光博客这样的知名网站，它们的首页keywords标签甚至只写了一个"/"，却依然保持着优秀的排名和高权重。这不禁让人产生疑问：关键词优化不是SEO的基础吗？为什么这些网站不设置关键词还能排名这么好？
Many SEO practitioners have noticed a phenomenon: Well-known websites like Lu Songsong's Blog and Moonlight Blog only have a "/" in their homepage keywords tag, yet still maintain excellent rankings and high authority. This raises the question: Isn't keyword optimization the foundation of SEO? Why can these websites rank so well without setting keywords?
一、搜索引擎技术的演变 | Evolution of Search Engine Technology
现代搜索引擎已经从最初的1.0版本经历了十多年的算法升级，变得越来越智能。从最初只能通过网站关键词识别内容，到现在能够通过内容自动识别关键词，关键词的重要性已经被大幅降低，仅作为辅助参考。
Modern search engines have evolved from their initial 1.0 versions through over a decade of algorithm updates, becoming increasingly intelligent. From initially relying on website keywords to identify content, they can now automatically identify keywords from content, significantly reducing the importance of keywords as just an auxiliary reference.
Google的变革：Google早已降低了keywords标签的作用，业内普遍认为Google已不再将keywords列为排名因素。在Google Search Console的"内容关键词"功能中，系统会自动分析网站内容并提取关键词。
Google's Transformation: Google has long diminished the role of keywords tags, and it's widely believed in the industry that Google no longer considers keywords as a ranking factor. In Google Search Console's "Content Keywords" feature, the system automatically analyzes website content and extracts keywords.
二、关键词作用的变迁 | The Changing Role of Keywords
过去：关键词曾经是SEO的"皇冠明珠"，对排名起着决定性作用。搜索引擎赋予关键词很高的权重，网站设置什么关键词，就会被认为是什么内容。
In the past: Keywords were once the "crown jewel" of SEO, playing a decisive role in rankings. Search engines gave high weight to keywords, and websites would be identified by whatever keywords they set.
现在：由于关键词作弊（如关键词堆砌）的泛滥，加上许多网站设置的关键词与内容不符，导致用户体验下降，搜索引擎逐渐降低了关键词的权重。
Now: Due to the proliferation of keyword cheating (like keyword stuffing) and many websites setting keywords that don't match their content, leading to poor user experience, search engines have gradually reduced the weight of keywords.
当前关键词的两个主要作用：
Two main roles of keywords today:
- 方便查看网站排名 | Convenient for checking website rankings
- 突出网站核心内容 | Highlighting the core content of the website
三、网站不设置关键词却能排名好的原因 | Reasons Why Websites Rank Well Without Keywords
1. 搜索引擎能自动识别内容关键词 | Search engines can automatically identify content keywords
2. 网站程序可能出错导致关键词不显示 | Website programs may have errors causing keywords not to display
3. 站长可能不擅长设置关键词 | Webmasters may not be good at setting keywords
4. 高质量的内容自然产生相关关键词 | High-quality content naturally generates relevant keywords
四、关于"描述可随意修改"的错误观点 | The Misconception About "Descriptions Can Be Changed Randomly"
虽然keywords标签的重要性降低，但meta description（描述）仍然会影响排名。描述虽然不直接参与排名算法，但会影响点击率（CTR），从而间接影响排名。
Although the importance of keywords tags has decreased, meta descriptions still affect rankings. While descriptions don't directly participate in ranking algorithms, they influence click-through rates (CTR), thereby indirectly affecting rankings.
五、给新站的建议 | Recommendations for New Websites
对于新站或SEO技术不够自信的站长，北京网站优化阿峰建议：
For new websites or webmasters not confident in their SEO skills, Beijing Website Optimization A-Feng recommends:
1. 仍然设置关键词，帮助搜索引擎快速理解网站内容 | Still set keywords to help search engines quickly understand website content
2. 网站策划时必须明确核心关键词 | Must clarify core keywords during website planning
3. 全站内容围绕核心关键词展开 | Develop all content around core keywords
4. 重视标题优化，标题中的关键词仍然很重要 | Pay attention to title optimization, keywords in titles are still important
结论：关键词优化已经从"设置关键词"转变为"自然产生关键词"。高质量的内容会自动产生相关关键词，这才是现代SEO的正确方向。
Conclusion: Keyword optimization has shifted from "setting keywords" to "naturally generating keywords." High-quality content automatically produces relevant keywords, which is the correct direction for modern SEO.