为什么跨境电商的谷歌推广没效果？外贸独立站Woocommerce可变产品设置教程
跨境电商行业第一的困惑：许多跨境电商企业发现，尽管投入了大量预算在谷歌推广(Google Ads)上，但效果却不尽如人意。这可能与产品页面设置、转化路径设计等因素密切相关。
The Puzzle of Top Cross-border E-commerce: Many cross-border e-commerce businesses find that despite investing heavily in Google Ads, the results are unsatisfactory. This may be closely related to product page setup, conversion path design and other factors.
外贸独立站Woocommerce可变产品设置教程
Woocommerce Variable Product Setup Tutorial for Foreign Trade Independent Websites
什么是"可变产品"？
What is a "Variable Product"?
可变产品是指同一产品具有多个可选属性的产品类型。如下图所示，在产品详情页面上，客户必须选择一个颜色属性才能加入购物车下单。这种设置适用于具有多种属性的相同产品。
A variable product refers to a product type that has multiple selectable attributes for the same product. As shown in the figure below, on the product details page, customers must select a color attribute before adding to cart. This setup is suitable for the same product with multiple attributes.
可变产品的应用场景：
Application Scenarios of Variable Products:
除了颜色，您还可以设置如尺寸、电压、功率等各种选择属性。这大大提升了产品页面的转化率，也是解决谷歌推广效果不佳的重要优化点之一。
In addition to color, you can also set various selection attributes such as size, voltage, power, etc. This greatly improves the conversion rate of product pages and is also one of the important optimization points to solve the poor performance of Google Ads.
详细设置步骤：
Detailed Setup Steps:
1. 进入WordPress后台，"产品" → "新增产品"
1. Go to WordPress backend, "Products" → "Add New"
2. 填写常规产品信息后，注意将"产品数据"设置为"可变产品"
2. After filling in the general product information, make sure to set "Product Data" to "Variable Product"
3. 添加属性并设置属性值（为后续设置属性组合价格做准备）
3. Add attributes and set attribute values (to prepare for setting combined prices later)
重要提示：如果没有可选属性，请先前往"产品"→"属性"配置通用属性。
Important Note: If there are no selectable attributes, please go to "Products"→"Attributes" to configure common attributes first.
4. 切换到"变量"选项卡，下拉选择"为全部属性创建变量"，系统会自动创建所有变量组合
4. Switch to the "Variations" tab, select "Create variations for all attributes" from the dropdown, and the system will automatically create all variation combinations
5. 设置组合变量的价格和参数（可单独编辑或批量设置），最后保存更改并发布产品
5. Set prices and parameters for combined variations (can be edited individually or in batch), finally save changes and publish the product
更多跨境电商SEO优化和Woocommerce设置技巧，请访问美络云MLoun知识库获取专业指导。
For more cross-border e-commerce SEO optimization and Woocommerce setup tips, please visit MLoun Knowledge Base for professional guidance.
