必须选择的SEO推广策略：谷歌推广是否有政府扶持？Lazada平台禁售品类全解析
在当今数字营销时代，SEO推广已成为企业获取流量的重要手段。 许多企业都在寻找最有效的推广方式，而谷歌推广作为全球最大的搜索引擎广告平台，自然成为众多企业的首选。 那么，谷歌推广是否有政府扶持呢？
In today's digital marketing era, SEO promotion has become a crucial way for businesses to acquire traffic. Many companies are searching for the most effective promotion methods, with Google Ads being the top choice as the world's largest search engine advertising platform. So, does Google Ads receive government support?
实际上，谷歌作为国际性企业，其推广服务并不直接获得各国政府扶持。但在某些国家和地区，政府会通过数字经济发展计划间接支持企业使用包括谷歌推广在内的数字营销工具。企业可以关注当地商务部门发布的数字经济扶持政策。
In reality, as an international corporation, Google's advertising services don't directly receive government support. However, in some countries and regions, governments indirectly support businesses using digital marketing tools including Google Ads through digital economy development programs. Companies should pay attention to digital economy support policies issued by local commerce departments.
Lazada平台禁售品类全曝光
Complete List of Prohibited Products on Lazada Platform
作为东南亚领先的电商平台，Lazada对卖家销售产品有严格规定。卖家必须销售全新、合法的授权产品或自产产品，禁止销售以下商品：
As a leading e-commerce platform in Southeast Asia, Lazada has strict regulations for sellers. Sellers must offer brand new, legally authorized products or self-produced items, with the following products prohibited:
- 二手产品/Second-hand products
- 法律禁售产品/Products prohibited by law
- 食品/Food items
- 食用保健品/Edible health products
- 未经授权的产品/Unauthorized products (e.g., Disney-themed items)
- 假冒产品/Counterfeit goods
- 宣传暴力或种族主义的产品/Products promoting violence or racism
东南亚各站点具体禁售规定
Specific Prohibitions by Country
马来西亚/Malaysia: 食品；食用保健品；烟草和电子烟；武器刀具；烟花；产自科特迪瓦的钻石；盗版产品。
印度尼西亚/Indonesia: 食品饮料；药品；麻醉剂；传统中药；易爆品；烟花；烟草相关产品；酒精饮料；武器；情趣产品；假冒产品。
新加坡/Singapore: 口香糖；烟草产品；武器；过期药品；未贴标保健品；成人玩具。
泰国/Thailand: 烟草产品；武器；酒精；情趣用品；限制类药品；含氯氟烃机器；特定食品容器；塞拉利昂钻石；植物。
菲律宾/Philippines: 伪劣食品；生鲜虾类；烟草；武器；堕胎药物设备；含稀有金属产品。
此外，某些品牌已获得Lazada独家授权，其他卖家不得销售。违规卖家将面临产品下架、账户冻结等处罚，严重者可能被举报至司法机关。
Additionally, certain brands have exclusive authorization on Lazada, prohibiting other sellers from offering them. Violators may face product removal, account suspension, and in severe cases, legal action.
想了解更多跨境电商资讯？请下载【雨果网】APP或关注微信号【cifnews】获取最新外贸动态。
For more cross-border e-commerce information? Download the [Cifnews] APP or follow the WeChat account [cifnews] for the latest updates.
