国际服装出口如何做好谷歌竞价推广？费用与步骤详解
一、哪些产品适合谷歌推广？
Which products are suitable for Google promotion?
工业品：由于外商通常通过搜索产品关键词进入网站，而谷歌在海外占据了90%的搜索流量，因此非常适合推广工业品。
Industrial products: Since foreign buyers usually enter websites by searching for product keywords, and Google occupies 90% of search traffic overseas, it is very suitable for promoting industrial products.
民用品：谷歌推广同样重要，但我们还需要进入FB、INS等社交平台，进一步获取精准的社群流量。
Consumer goods: Google promotion is equally important, but we also need to enter social platforms such as FB and INS to further obtain accurate community traffic.
二、谷歌推广的三种主要方式
Three main methods of Google promotion
1. 谷歌SEO：目标是通过官网的关键词和外链优化，进入谷歌首页。
Google SEO: The goal is to enter the Google homepage through website keyword and backlink optimization.
2. 谷歌竞价广告：即Google Ads，通过花钱购买谷歌首页排名，同时也包括一些联盟类的谷歌banner广告等。
Google Ads: Pay to purchase Google homepage rankings, including some affiliate Google banner ads.
3. YouTube多语种营销：将带有多语种标题、简介、配音和字幕的产品视频发布到YouTube，并从谷歌和YouTube两处获取精准流量。
YouTube multilingual marketing: Publish product videos with multilingual titles, descriptions, dubbing and subtitles to YouTube, and obtain accurate traffic from both Google and YouTube.
这三种方式各有优缺点，但第三种方式目前较为热门且有效。
These three methods each have advantages and disadvantages, but the third method is currently more popular and effective.
三、谷歌推广的具体步骤
Specific steps for Google promotion
1. 建立独立站（官网）
Build an independent website (official website)
2. 通过谷歌SEO或谷歌竞价将海外流量引入官网
Drive overseas traffic to the official website through Google SEO or Google Ads
3. 通过YouTube多语种推广，将流量引向官网
Use YouTube multilingual promotion to direct traffic to the official website
核心提示：对于谷歌推广来说，核心是将各种流量引向自己的官网。没有官网的小伙伴们，赶紧建站吧！
Key tip: The core of Google promotion is to direct various traffic to your official website. Friends without an official website, hurry up and build one!
四、谷歌竞价推广费用参考
Google Ads cost reference
服装行业的谷歌竞价费用因关键词竞争程度而异，通常：
Google Ads costs in the garment industry vary depending on keyword competition, usually:
- 低竞争关键词：$0.5-$2/点击
- Low competition keywords: $0.5-$2 per click
- 中等竞争关键词：$2-$5/点击
- Medium competition keywords: $2-$5 per click
- 高竞争关键词：$5-$20+/点击
- High competition keywords: $5-$20+ per click
建议初期每日预算设置为$50-$100，根据效果逐步调整。
It is recommended to set an initial daily budget of $50-$100 and adjust it gradually based on performance.
