Facebook Shop创建全指南：从零开始搭建您的社交电商店铺
昨天，Facebook CEO马克·扎克伯格正式宣布推出Facebook Shop功能，这标志着社交电商进入全新发展阶段。
Yesterday, Facebook CEO Mark Zuckerberg officially announced the launch of the Facebook Shop feature, marking a new stage in the development of social commerce.
Facebook Shop核心优势
Key Advantages of Facebook Shop
1. 无缝对接：与Shopify、WooCommerce等主流电商平台完美兼容
1. Seamless Integration: Perfect compatibility with mainstream e-commerce platforms like Shopify and WooCommerce
2. 智能标签：通过explore功能帮助用户快速发现商品
2. Smart Tagging: Helps users quickly discover products through the explore feature
3. 直播购物：支持在Facebook和Instagram上开展实时销售
3. Live Shopping: Supports real-time sales on Facebook and Instagram
4. 沉浸体验：运用VR/AR技术提升商品展示效果
4. Immersive Experience: Uses VR/AR technology to enhance product display
创建Facebook Shop的前提条件
Prerequisites for Creating a Facebook Shop
必须是品牌主页的管理员或编辑
Must be an admin or editor of the brand Page
需要建立包含品牌主页的主页架构
Need to establish a Page structure that includes the brand Page
详细创建步骤
Detailed Creation Steps
1. 登录商务管理平台，打开店铺管理工具
1. Log in to Business Manager and open the Locations Manager tool
2. 选择要设置架构的主页作为品牌主页
2. Select the Page to set up the structure as the brand Page
3. 点击"立即开始"，勾选品牌主页
3. Click "Get Started" and check the brand Page
4. 收到成功通知后，即可添加店铺
4. After receiving the success notification, you can add locations
四种添加店铺方式
Four Ways to Add Locations
手动添加：适合店铺数量少于10家的商家
Manual Addition: Suitable for businesses with less than 10 locations
批量上传：通过电子表格模板添加多家店铺
Bulk Upload: Add multiple locations via spreadsheet template
绑定现有主页：将已有店铺主页关联到品牌主页
Link Existing Pages: Associate existing location Pages with the brand Page
API对接：开发者可自动添加店铺详情
API Integration: Developers can automatically add location details
店铺命名规范
Location Naming Standards
店铺主页名称由品牌名称+城市/地址组成
Location Page names consist of brand name + city/address
例如："Jasper's Market（达拉斯）"或"Jasper's Market（达拉斯，主街510号）"
For example: "Jasper's Market (Dallas)" or "Jasper's Market (Dallas, 510 Main St)"
绑定分店到商务管理平台
Claiming Location Pages in Business Manager
1. 进入商务管理平台设置
1. Go to Business Manager Settings
2. 选择"主页"选项
2. Select the "Pages" option
3. 点击"认领剩下的分店"
3. Click "Claim remaining locations"
4. 完成绑定后可在总店主页查看所有分店
4. After completion, you can view all locations on the main Page
SEO提示：优化店铺描述和关键词，提升在Facebook和Instagram搜索结果中的排名
SEO Tip: Optimize location descriptions and keywords to improve ranking in Facebook and Instagram search results
