跨境电商赋能潍坊纺织服装产业 助力企业扬帆出海
潍坊广电新媒体讯 - 纺织服装产业作为潍坊的传统优势产业，正通过跨境电商实现新的突破。当地政府积极帮助企业拓展海外市场，推动"潍品出海"战略。
Weifang News - The textile and garment industry, as a traditional advantage sector in Weifang, is achieving new breakthroughs through cross-border e-commerce. The local government is actively assisting enterprises in expanding overseas markets and promoting the "Weifang Products Going Global" strategy.
近日，跨境电商赋能纺织服装产业链产才对接交流会在潍坊学院成功举办。活动邀请了5家知名跨境电商平台企业参与，为当地纺织服装企业搭建了深度交流平台。
Recently, the Cross-border E-commerce Empowering Textile Industry Chain Talent Exchange Conference was successfully held at Weifang University. The event invited five well-known cross-border e-commerce platform companies to participate, establishing a deep communication platform for local textile enterprises.
eBay大中华区招商经理张振飞表示："政府搭建平台，企业充分展示自我，这在潍坊是一个非常畅通的渠道。"
Zhang Zhenfei, eBay Greater China's investment manager, stated: "The government builds the platform, and enterprises fully showcase themselves - this is a very smooth channel in Weifang."
产业数据亮点：
Industry Data Highlights:
- 纺织服装产品是潍坊第二大出口商品
- Textile products are Weifang's second largest export commodity
- 2023年跨境电商进出口额达281.8亿元
- Cross-border e-commerce import/export volume reached 28.18 billion yuan in 2023
- 年均增幅超过270%
- Average annual growth exceeds 270%
山东希努尔男装有限公司副总经理向坤表示："跨境电商让我们可以直接触达C端消费者，这对我们来说是一个全新的机遇。"
Xiang Kun, deputy general manager of Shandong SINOER Men's Wear Co., Ltd., said: "Cross-border e-commerce allows us to directly reach C-end consumers, which is a brand new opportunity for us."
潍坊市经济技术合作中心电商产业发展部部长王光琛强调，潍坊将继续深化与国际跨境电商平台的合作，帮助更多纺织服装企业走向世界。
Wang Guangchen, Director of E-commerce Industry Development at Weifang Economic and Technological Cooperation Center, emphasized that Weifang will continue to deepen cooperation with international cross-border e-commerce platforms to help more textile enterprises go global.
未来展望：潍坊将强化产业链思维，推动纺织服装产品品牌化、高端化，提升全球竞争力。
Future Outlook: Weifang will strengthen industrial chain thinking, promote branding and premiumization of textile products, and enhance global competitiveness.
