亚马逊站内广告推广：6个必须避免的SEO错误思维

亚马逊站内广告推广：6个必须避免的SEO错误思维

Amazon In-Site Advertising: 6 SEO Mistakes You Must Avoid

一、过度控制ACOS/Over-controlling ACOS

在管理广告活动时，卖家必须明确每个广告活动的目标。一些卖家过于担心广告花费，当他们看到ACOS过高或ROAS过低时，急于关闭广告或减少广告竞价。然而，过度控制ACOS可能导致前期的投入付之东流。

When managing ad campaigns, sellers must clearly define the objectives of each campaign. Some sellers worry too much about ad spend and rush to turn off ads or reduce bids when they see high ACOS or low ROAS. However, over-controlling ACOS may waste your initial investment.

二、广告预算超低/Extremely Low Ad Budget

在亚马逊广告中，节俭是重要的，但卖家需要明智地分配广告预算。有些卖家过于紧缩广告预算，这可能导致广告点击量过低，进而影响广告的有效性。

While frugality is important in Amazon advertising, sellers need to allocate budgets wisely. Some sellers set budgets too low, which may result in insufficient clicks and reduce ad effectiveness.

三、低竞价(捡漏广告除外)/Low Bidding (Except for Sniping Ads)

一些卖家设置较低的广告竞价，希望在有限的预算下获得更多点击量。然而，过低的竞价可能导致产品无法曝光或者只在不相关的ASIN上曝光。

Some sellers set bids too low hoping to get more clicks within limited budgets. However, excessively low bids may prevent your products from getting proper exposure.

四、没及时否定无效流量/Failing to Negate Invalid Traffic

特别是新手卖家，在初期经营亚马逊广告时，经常忽视每日广告关键词排除的重要性。这可能导致广告预算浪费在无效的关键词上。

New sellers often neglect the importance of daily keyword exclusion, which may lead to budget waste on irrelevant keywords.

五、没有阶段性分析广告报告/No Periodic Ad Report Analysis

一些卖家忽视了对广告报告的阶段性分析，这可能导致广告预算的不必要浪费。阶段性分析有助于筛选出表现不佳的关键词并进行排除。

Neglecting periodic ad report analysis may cause unnecessary budget waste. Regular analysis helps identify and exclude underperforming keywords.

六、不区分时间段/Not Segmenting by Time Periods

常见误区:广告投放的时间段不是最佳出单时间段。一般情况下不建议在对应站点国家的凌晨时间段大量投放广告。

Common mistake: Running ads during non-optimal hours. Generally avoid heavy ad spending during midnight hours in the target country.

SEO优化建议/SEO Optimization Tips:

1. 使用长尾关键词优化广告文案/Use long-tail keywords to optimize ad copy

2. 定期更新否定关键词列表/Regularly update negative keyword lists

3. 分析竞争对手的广告策略/Analyze competitors' ad strategies

4. 优化产品页面SEO/Optimize product page SEO

5. 利用季节性和节日关键词/Utilize seasonal and holiday keywords