TikTok电商美国市场表现亮眼：多样、方便、实惠的社交购物新体验
随着TikTok电商在美国正式上线，这个短视频平台正在迅速转型为新兴的社交电商巨头。据NBC芝加哥频道最新报道，近半数美国用户已经体验了"边看视频边购物"的创新模式。
As TikTok Shop officially launched in the US, the short-video platform is rapidly transforming into an emerging social commerce giant. According to the latest report from NBC Chicago, nearly half of American users have experienced the innovative "shop while watching videos" model.
NBC视频制作人DS Shin作为"体验官"表示："TikTok电商平台上从美容产品到各种新奇小物件应有尽有，价格区间从5.99美元到69.99美元不等，确实非常实惠。"平台不仅有小商品，还吸引了贝玲妃、奥盾士等知名品牌入驻。
NBC video producer DS Shin, as an "experience officer", said: "From beauty products to various novelty items, TikTok Shop has it all, with prices ranging from $5.99 to $69.99, which is really affordable." The platform not only has small commodities but also attracts well-known brands like Benefit Cosmetics and Otter Box.
消费者保护方面，TikTok电商推出了多项措施：包括高科技伪劣商品鉴别系统、严格的卖家资质审查制度，以及对美容、珠宝等特殊品类的额外安全保障。
In terms of consumer protection, TikTok Shop has introduced multiple measures: including high-tech counterfeit identification systems, strict seller qualification reviews, and additional security guarantees for special categories such as beauty and jewelry.
对品牌方而言，TikTok电商开辟了全新销售渠道。奢侈品转售网站myGemma透露，TikTok电商已成为其第二大收入来源；服装品牌Zara也将TikTok作为重要营销阵地。
For brands, TikTok Shop has opened up new sales channels. Luxury resale website myGemma revealed that TikTok Shop has become its second largest revenue source; clothing brand Zara also uses TikTok as an important marketing platform.
网红达人机构Open Influence的CEO埃里克·达瀚指出："社交电商的成功关键在于通过有影响力的网红获得用户信任，企业都乐于在TikTok这样的新兴平台上尝试创新。"
Eric Dahan, CEO of influencer agency Open Influence, pointed out: "The success of social commerce lies in gaining user trust through influential creators, and companies are happy to experiment with innovation on emerging platforms like TikTok."
尽管与亚马逊等传统电商巨头仍有差距，但TikTok电商的快速增长已经引起行业高度关注。随着"黑五"购物季临近，TikTok电商有望进一步扩大其在美国市场的影响力。
Although there is still a gap compared to traditional e-commerce giants like Amazon, the rapid growth of TikTok Shop has attracted high attention from the industry. With the "Black Friday" shopping season approaching, TikTok Shop is expected to further expand its influence in the US market.
