2023年中国宠物用品产业链全景分析及市场前景预测

2023年中国宠物用品产业链全景分析及市场前景预测

2023 China Pet Supplies Industry Chain Analysis and Market Forecast

中商情报网讯：宠物用品具备刚性、高频消费特点，是宠物细分领域优质赛道。近年来，在宠物经济带动下，宠物用品也随之兴盛起来，已成为数千亿元的蓝海市场。

China Business Intelligence: Pet supplies feature rigid and high-frequency consumption characteristics, making it a premium segment in the pet industry. In recent years, driven by the pet economy, the pet supplies sector has flourished, becoming a blue ocean market worth hundreds of billions.

一、产业链 | Industry Chain

宠物用品产业链上游为原材料，主要包括纺织品、板材、塑胶、橡胶、金属、绒毛浆、卫生纸、流延膜、高分子、膨润土等。

The upstream of the pet supplies industry chain consists of raw materials, including textiles, boards, plastics, rubber, metals, fluff pulp, tissue paper, cast film, polymers, bentonite, etc.

二、上游分析 | Upstream Analysis

（一）塑胶 | Plastics

2022年中国初级形态塑料产量11366.9万吨，同比增长1.5%。预计2023年产量将达11921.2万吨。

China's primary form plastic output reached 113.669 million tons in 2022, up 1.5% YoY. The output is expected to reach 119.212 million tons in 2023.

（二）橡胶 | Rubber

2022年中国合成橡胶产量823.3万吨，预计2024年将达956.1万吨。

China's synthetic rubber output was 8.233 million tons in 2022 and is projected to reach 9.561 million tons in 2024.

三、中游分析 | Midstream Analysis

（一）市场规模 | Market Size

2022年中国宠物用品市场规模达331亿元，预计2024年将达384亿元。

China's pet supplies market reached ¥33.1 billion in 2022 and is expected to grow to ¥38.4 billion by 2024.

（二）智能用品 | Smart Products

2022年宠物智能用品市场规模超49亿元，预计2024年将超70亿元。

The smart pet products market exceeded ¥4.9 billion in 2022 and is projected to surpass ¥7 billion by 2024.

四、下游分析 | Downstream Analysis

（一）销售渠道 | Sales Channels

2022年宠物门店渠道占比57.6%，电商平台占比34.8%。

In 2022, pet stores accounted for 57.6% of sales channels while e-commerce platforms made up 34.8%.

（二）消费趋势 | Consumption Trends

2022年中国宠物数量达1.92亿只，智能用品渗透率56.4%。

China had 192 million pets in 2022 with smart product penetration reaching 56.4%.

市场机遇：随着养宠人群扩大和消费升级，宠物用品市场将持续增长，智能产品将成为重要增长点。

Market Opportunity: With the expansion of pet owners and consumption upgrades, the pet supplies market will continue to grow, with smart products becoming a key growth driver.