水族展会创意营销：真人"美人鱼"展示鱼缸性能引爆流量
济南5月17日电 - 第11届中国(山东)国际宠物水族用品展览会今日在济南盛大开幕，参展商们各出奇招吸引观众眼球。其中一家企业采用"真人版美人鱼"的创新营销方式，成为全场焦点。
Jinan, May 17 - The 11th China (Shandong) International Pet & Aquarium Products Exhibition kicked off today in Jinan, where exhibitors employed creative marketing tactics to attract visitors. One company stood out by using a "live mermaid" performance as their unique selling point.
该参展商在现场展示了一个长6米、宽0.8米的巨型鱼缸，特别聘请专业水下表演者身着特制白色长尾泳装，化身"美人鱼"在鱼缸中与观赏鱼共舞。这种创新的展示方式不仅生动展现了鱼缸的抗压性和密封性能，更创造了极具视觉冲击力的营销场景。
The exhibitor displayed a massive aquarium measuring 6 meters long and 0.8 meters wide, featuring professional underwater performers dressed in special white mermaid tails. This innovative demonstration not only showcased the aquarium's pressure resistance and sealing performance but also created a visually stunning marketing spectacle.
据现场观察，这种独特的营销手法成功吸引了大量观众驻足观看和拍照，展位前始终人头攒动。许多参观者表示，这种将产品功能与艺术表演相结合的展示方式令人印象深刻，远超传统静态展示效果。
On-site observations showed this unique marketing approach successfully drew large crowds of spectators who stopped to watch and take photos. Many visitors commented that this combination of product functionality and artistic performance left a deeper impression than traditional static displays.
营销专家指出，在竞争激烈的展会环境中，这种"体验式营销"正成为行业新趋势。通过创造沉浸式体验，企业能够更有效地传递产品价值，并在社交媒体时代获得更广泛的二次传播。
Marketing experts note that in competitive trade show environments, this kind of "experiential marketing" is becoming an industry trend. By creating immersive experiences, companies can more effectively communicate product value and achieve wider secondary dissemination in the social media era.
本次展会由山东省宠物行业协会主办，将持续三天，预计将吸引来自全国各地的专业买家和水族爱好者超过5万人次参观。
Organized by the Shandong Pet Industry Association, the exhibition will run for three days and is expected to attract over 50,000 professional buyers and aquarium enthusiasts from across the country.
