最全面的APP推广SEO指南：从渠道分发到免费推广策略

最全面的APP推广SEO指南：从渠道分发到免费推广策略

The Ultimate SEO Guide for App Promotion: From Channel Distribution to Free Promotion Strategies

名词解释/Terminology：

APP推广属于运营的一部分，有些公司把推广的职位叫做运营，也有叫商务的。总之做的事情差不多，就是增加软件的下载量，而且最好能不花钱。

App promotion is part of operations. Some companies call this position "operations" while others call it "business development." The core mission remains the same: to increase app downloads, preferably without spending money.

一、渠道推广（重点）/1. Channel Distribution (Key Focus)

以目前的行业趋势来看，APP分发渠道几乎是绝大部分App的主要新增用户的来源，其他像社会化媒体，百科，官网这些带来的新增用户微乎其微。

In the current industry landscape, app distribution channels account for the majority of new user acquisitions for most apps. Other sources like social media, encyclopedia entries, and official websites contribute minimally to new user growth.

Android渠道分类/Android Channel Classification:

• 一线渠道：贡献60%以上新增用户
  Tier 1 Channels: Contribute over 60% of new users
• 二线渠道：贡献30%左右新增用户
  Tier 2 Channels: Contribute about 30% of new users
• 三线渠道：贡献10%以下新增用户
  Tier 3 Channels: Contribute less than 10% of new users

重要提示/Important Tip：新人第一件事情就是将软件全渠道铺开，所有渠道都上线。

The first task for beginners is to distribute the app across all available channels.

首发策略/Exclusive Launch Strategy：你的应用第一次上线或者出了重大更新版本，在一定时间内只在某个渠道上线。渠道给你免费的推荐位置从而达到双赢的目的。

When your app launches for the first time or has a major update, it's exclusively available on one channel for a limited time. The channel provides free featured placement, creating a win-win situation.

二、ASO优化/2. ASO Optimization

iOS可以操作的不多，其中最有效的免费手段就是ASO，即AppStore关键词优化。

For iOS, one of the most effective free methods is ASO (App Store Optimization), which focuses on keyword optimization.

三、百科建设/3. Encyclopedia Creation

为你的应用建立百科资料，让你的应用看起来高端大气。各大百科网站都去创建一下。

Create encyclopedia entries for your app to enhance its credibility. Submit to all major encyclopedia platforms.

四、社会化媒体/4. Social Media

为你的应用建立官方微博，官方微信公众号。有条件最好认证一下。

Establish official Weibo and WeChat public accounts for your app. Get them verified if possible.

五、官网建设/5. Official Website

为你的App建立一个官网，这是品牌建设的重要部分。

Build an official website for your app - a crucial component of brand building.

主要渠道后台地址/Major Channel Backend URLs:

• 360应用市场: http://dev.360.cn/
• 百度应用市场: http://developer.baidu.com/
• 小米商店: http://developer.xiaomi.com/
• Google Play: https://play.google.com/apps/publish/

推荐资源/Recommended Resources:

• 鸟哥笔记: http://www.niaogebiji.com/
• App营: http://www.appying.com/
• 应用雷达: http://www.ann9.com/