从淘宝到年销5000万：Liitokala电池品牌的跨境电商成功之路
从淘宝到年销5000万：Liitokala电池品牌的跨境电商成功之路
From Taobao to $7.5M Annual Sales: The Cross-border E-commerce Success Story of Liitokala Battery Brand
能源危机下的电池商机
Battery Business Opportunities in Energy Crisis
在全球能源危机背景下，电池及储能产品迎来爆发式增长。Liitokala作为中国电池出海品牌，在欧洲市场实现200%的环比增长，2021年创下5000万元销售额。
Amid global energy crisis, battery and energy storage products are experiencing explosive growth. Liitokala, as a Chinese battery brand going global, achieved 200% quarter-on-quarter growth in European market with ￥50 million sales in 2021.
从代工厂到跨境电商品牌
From OEM Factory to Cross-border E-commerce Brand
2009年，张妮与蓝芝森夫妇从家族代工厂转型电商，2014年注册Liitokala品牌入驻速卖通。通过定制化服务和产品质量，逐步打开国际市场。
In 2009, couple Zhang Ni and Lan Zhisen transformed from family OEM factory to e-commerce. They registered Liitokala brand on AliExpress in 2014. Through customized services and product quality, they gradually opened up international markets.
产品升级：从电池到储能系统
Product Upgrade: From Batteries to Energy Storage Systems
根据海外消费者需求，Liitokala从销售18650电池扩展到电池组定制，2021年底推出储能电源产品，适用于户外露营、太阳能储能等多场景。
Based on overseas consumer demands, Liitokala expanded from selling 18650 batteries to customized battery packs, launching energy storage systems in late 2021 suitable for camping, solar energy storage and other scenarios.
品牌成功的关键因素
Key Success Factors
1. 定制化服务：满足海外消费者特殊需求
2. 口碑营销：海外用户自发成为品牌代言人
3. 价格优势：相比当地产品更具竞争力
4. 产品创新：从被动响应到主动引领市场
1. Customized Service: Meet special needs of overseas consumers
2. Word-of-mouth Marketing: Overseas users spontaneously become brand ambassadors
3. Price Advantage: More competitive than local products
4. Product Innovation: From passive response to active market leadership
跨境电商的挑战与机遇
Challenges and Opportunities in Cross-border E-commerce
2022年欧盟税改和俄乌冲突给Liitokala带来挑战，但也加速了品牌全球化布局。目前已在俄罗斯、美国、法国等重点市场站稳脚跟，年增速保持150%。
The EU tax reform and Russia-Ukraine conflict in 2022 brought challenges to Liitokala, but also accelerated global expansion. Currently established in key markets including Russia, US and France, maintaining 150% annual growth rate.
未来发展方向
Future Development Direction
蓝芝森表示："创新是必须的，但更重要的是细节把控和用户体验。我们将从被动满足需求转向主动创造需求，用产品改变用户消费习惯。"
Lan Zhisen said: "Innovation is necessary, but more important is attention to details and user experience. We will shift from passively meeting needs to actively creating demands, using products to change consumer habits."
