外贸推广首选：谷歌竞价推广价值评估与SEO/广告选择策略
谷歌竞价推广的价值计算 | Calculating the Value of Google Ads
对于外贸企业而言，谷歌竞价推广(Google Ads)的价值主要体现在：
For foreign trade businesses, the value of Google Ads mainly reflects in:
1. 即时流量获取能力 - 广告上线后立即获得曝光
Instant traffic acquisition - Get exposure immediately after campaign launch
2. 精准定位目标客户 - 通过关键词、地域等多维度定向
Precise targeting - Multi-dimensional targeting through keywords, locations etc.
3. 效果可量化 - 清晰的ROI计算体系
Measurable results - Clear ROI calculation system
SEO与谷歌广告的对比选择 | SEO vs Google Ads Comparison
根据不同的营销需求，我们建议：
Based on different marketing needs, we recommend:
短期大规模增加流量 → 直接投放谷歌广告
Short-term traffic surge → Use Google Ads directly
长期持续增长 → 资金充足：SEO+广告双管齐下
Long-term growth → With budget: Combine SEO+Ads
预算有限 → 专注SEO优化
Limited budget → Focus on SEO optimization
SEO成功的关键 | Key to SEO Success
无论选择哪种方式，深入理解谷歌核心算法才是SEO制胜之道。基础SEO工作（如整理页面链接）的投入产出比往往不如直接投放广告。
Whichever you choose, understanding Google's core algorithm is the key to SEO success. The ROI of basic SEO work (like organizing page links) is often lower than direct advertising.
