跨境电商运营指南：如何高效使用1688和亚马逊寻找优质货源
在跨境电商运营中，产品选择是决定成败的关键因素。对于亚马逊卖家来说尤其如此——优质的产品往往能弥补运营的不足，而劣质产品则会让最好的运营策略失效。然而，许多卖家面临的最大挑战恰恰是缺乏选品方向和资源。
In cross-border e-commerce operations, product selection is the key determinant of success. This is especially true for Amazon sellers - quality products can often compensate for operational deficiencies, while poor products will nullify even the best operational strategies. However, the biggest challenge many sellers face is precisely the lack of product selection direction and resources.
一、主流推广渠道参与者
1. Mainstream Promotion Channel Participants
在跨境电商推广领域，Facebook广告推广和Google合作推广是最受认可的两种方式。参与这些推广的通常包括：
In cross-border e-commerce promotion, Facebook advertising and Google partnership promotion are the two most recognized methods. Participants in these promotions typically include:
- 品牌商家(Brand merchants)
- 跨境电商平台(Cross-border e-commerce platforms)
- 数字营销机构(Digital marketing agencies)
- 独立站卖家(Independent station sellers)
二、亚马逊找相似货源方法
2. How to Find Similar Products on Amazon
当您在亚马逊上发现热销产品时，可以通过以下方式寻找相似货源：
When you find best-selling products on Amazon, you can search for similar sources in the following ways:
- 使用产品图片在1688进行反向搜索(Use product images for reverse search on 1688)
- 分析产品关键词寻找类似供应商(Analyze product keywords to find similar suppliers)
- 通过亚马逊"Customers who bought this also bought"功能发现关联产品(Use Amazon's "Customers who bought this also bought" feature to discover related products)
三、1688找货源授权流程详解
3. Detailed 1688 Sourcing Authorization Process
1688平台是跨境电商卖家最重要的货源采购平台之一。以下是五种授权找货源的方法：
1688 platform is one of the most important sourcing platforms for cross-border e-commerce sellers. Here are five methods for authorized product sourcing:
方法一：订单列表页面操作
Method 1: Operation on Order List Page
鼠标悬停产品图片→点击1688/淘宝找货源
Hover over product image→Click 1688/Taobao to find source
方法二：产品管理页面操作
Method 2: Operation on Product Management Page
在采集箱/待发布/在线产品列表页→悬停图片→点击找货源
In collection box/to be published/online product list page→Hover over image→Click to find source
方法三：URL来源页面操作
Method 3: Operation on URL Source Page
添加1688链接点"找低价"，非1688链接点"找相似"
Add 1688 link click "Find lower price", non-1688 link click "Find similar"
方法四：采集插件操作
Method 4: Collection Plugin Operation
安装插件后访问1688页面→点击找货源
After installing plugin visit 1688 page→Click to find source
方法五：采购管理页面操作
Method 5: Procurement Management Page Operation
在采购建议/计划/单列表页→悬停商品图片→点击找货源
In procurement suggestions/plans/order list page→Hover over product image→Click to find source
重要提示：使用1688找货源前必须先授权1688账号
Important Note: Must authorize 1688 account before using 1688 sourcing
