LATEST ARTICLES

Pubmatic Launches AI Sports Ad Marketplace For Live Streaming

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Adweek reports: “Sell-side platform PubMatic is rolling out an AI-powered platform that brings together media buyers and connected TV publishers like DirecTV, Spectrum Reach, and Roku for real-time advertising opportunities on live sports programming. Using AI, the platform, dubbed the Live Sports Marketplace, scans live game and viewership data to identify high-interest, high-engagement moments—like an especially tense moment in an NBA game—and help advertisers to deliver ads when viewer engagement peaks.”

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Steam Games Disclosing Generative AI Use ‘Are Up 800%’ This Year

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VGC reports: “Steam games disclosing the use of generative AI have increased by 800% so far this year. That’s according to an analysis of generative AI games on Steam by Totally Human, which suggests that nearly 8,000 titles released on Steam now disclose GenAI usage, compared to 1,000 a year ago. That’s 7% of the total Steam library, and 20% of all games released so far in 2025.”

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Luminate Reveals 10.3% Growth For Global Audio Song Streams

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Music Ally reports: “Research firm Luminate’s 2025 mid-year report is here, and it reveals continued double-digit growth for music streaming. Well, specifically on-demand audio music streaming: the report’s topline figures don’t include YouTube video views, for example, nor do they include not-on-demand audio streams (for example on personal-radio services like Pandora).”

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Jack Dorsey Pumps $10 Million Into A Nonprofit Focused On Open-Source Social Media

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TechCrunch reports: “Twitter co-founder and Block CEO Jack Dorsey isn’t just vibe-coding new social apps, like Bitchat and Sun Day, he has invested $10 million in an effort to fund experimental open source projects and other tools that could ultimately transform the social media landscape. These efforts are funneled through an online collective called “and Other Stuff,” formed in May, whose team includes Dorsey; Twitter’s first employee, Evan Henshaw-Plath; “Calle,” creator of the e-cash platform Cashu; Alex Gleason, former engineering head at Truth Social; and Jeff Gardner, the fourth employee at Intercom.”

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Substack Raises $100 Million From Chernin Group, Skims CEO And More

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Yahoo! Finance reports: “Newsletter and publishing platform Substack announced $100 million in Series C funding, led by technology investment firm BOND and Peter Chernin’s The Chernin Group (TCG). Also participating in Substack’s funding were VC firm Andreessen Horowitz; Rich Paul, CEO and founder of Klutch Sports Group; and Jens Grede, CEO and co-founder of Skims, the apparel company co-founded by Kim Kardashian. The round values Substack at about $1.1 billion and brings its total funding to date to around $190 million.”

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Creator-Focused Franchise Building Venture Flywheel Launches With Partnerships With MrBeast, Like Nastya, Jordan Matter

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Variety reports: “Flywheel, a creator-focused franchise building venture, has been launched by Eyal Baumel, former CEO of global YouTube network Yoola, with partnerships in place with MrBeast, YouTube’s most-followed creator, as well as other leading YouTubers. As well as MrBeast (aka Jimmy Donaldson), who has 414 million followers on his main YouTube channel, Flywheel also has pacts with Like Nastya (360 million followers across all platforms), Jordan and Salish Matter (55 million followers), and Rebecca Zamolo (50 million followers).”

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Xbox’s ‘Stream Your Own Game Game’ Feature Now Extends To PC

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Engadget reports: “Xbox’s “Stream your own game” feature continues to expand. You can now use your PC to play supported games you own on Xbox. (The games stream from the cloud, not your console.) You’ll need to be an Xbox Insider and Game Pass Ultimate subscriber to use it. The PC launch follows the feature’s arrival earlier this year on other devices. Already supported were Xbox consoles, TVs, browser-based devices (including mobile) and Meta Quest headsets.”

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Peacock Generates Highest Advertising Upfront In Streamer’s History

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Photo by Hamed Taha on Unsplash under the Creative Commons License

Media Play News reports: “Backed by the the Milan Cortina Olympics, Super Bowl LX and FIFA World Cup in 2026, NBCUniversal announced that its Peacock streaming platform generated its highest-ever upfront advertising commitments. In a statement, NBCUniversal said the streamer has seen consistent year-over-year growth, driving ad revenue up 20% year-over-year, and now representing nearly 33% of NBCUniversal’s total upfront advertising commitments into 2026.”

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YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers

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Social Media Today reports: “YouTube is expanding access to its “Hype” creator support feature, while it’s also rolling out some new, Summer-themed stickers that viewers can give to creators during live-streams. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels, essentially upvoting these clips in order to help them get more reach.”

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Mira Murati’s Thinking Machines Lab Is Worth $12B In Seed Round

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Photo by Igor Omilaev on Unsplash under the Creative Commons License

TechCrunch reports: “Thinking Machines Lab, the AI startup founded by OpenAI’s former chief technology officer Mira Murati, officially closed a $2 billion seed round led by Andreessen Horowitz on Monday, a company spokesperson told TechCrunch. The deal, which includes participation from Nvidia, Accel, ServiceNow, CISCO, AMD, and Jane Street, values the startup at $12 billion, the spokesperson said.”

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