Google推广与TikTok营销：中国旅游文化商品的海外推广策略
随着中国放宽过境免签政策，TikTok已成为展示真实中国的重要窗口。本文将探讨如何结合Google推广与TikTok营销，助力中国旅游和文化商品走向世界。
As China relaxes its transit visa-free policies, TikTok has become an important window to showcase the real China. This article explores how to combine Google promotion with TikTok marketing to help Chinese tourism and cultural products go global.
近年来，“ChinaTravel”在TikTok上成为热门话题，外国友人通过短视频分享在中国旅游的独特体验，如“水果自由”、“吃肉自由”以及机器人送餐服务。这些内容不仅吸引了大量关注，还带动了中国旅游和文化商品的海外销售。与此同时，Google推广作为传统的海外营销手段，依然具有不可替代的价值。
In recent years, "ChinaTravel" has become a hot topic on TikTok, with foreign friends sharing unique experiences of traveling in China through short videos, such as "fruit freedom," "meat freedom," and robot delivery services. These contents not only attract massive attention but also drive overseas sales of Chinese tourism and cultural products. At the same time, Google promotion, as a traditional overseas marketing tool, still holds irreplaceable value.
中国旅游和文化商品在TikTok上的成功，离不开其强大的“种草”属性。例如，中国功夫茶和饮食烹饪等内容，经常引发国外用户的购买欲望。评论区中，不少用户直接求购相关商品，这为中国商家提供了巨大的出海机遇。结合Google推广的精准投放，可以进一步扩大品牌影响力。
The success of Chinese tourism and cultural products on TikTok is attributed to their strong "grass-planting" appeal. For instance, content about Chinese Kung Fu tea and culinary arts often sparks purchasing desires among international users. In the comments section, many users directly inquire about related products, providing significant opportunities for Chinese businesses to go global. Combining this with the precise targeting of Google promotion can further expand brand influence.
据Socialinsider分析，TikTok的品牌参与度已远超Instagram、Facebook和Twitter之和。TikTok Shop作为中国品牌出海的重要渠道，已帮助无数企业实现销售增长。例如，一位东北大姐通过其独特的个人风格，在TikTok上成功推广可移动式房屋，单条视频播放量高达640万。这种成功案例表明，TikTok与Google推广的结合，可以为企业带来更多海外市场机会。
According to Socialinsider analysis, brand engagement on TikTok far exceeds the combined engagement on Instagram, Facebook, and Twitter. TikTok Shop, as a key channel for Chinese brands to go global, has helped countless businesses achieve sales growth. For example, a northeastern Chinese woman successfully promoted movable houses on TikTok with her unique personal style, with a single video reaching 6.4 million views. Such success stories demonstrate that combining TikTok with Google promotion can bring more overseas market opportunities for businesses.
对于中国企业而言，Google推广提供了精准的关键词广告和搜索引擎优化（SEO）策略，而TikTok则通过短视频和直播带货模式，打破了地域限制。两者结合，可以更有效地触达海外潜在消费者，提升品牌知名度和销售额。
For Chinese businesses, Google promotion offers precise keyword advertising and search engine optimization (SEO) strategies, while TikTok breaks geographical barriers through short videos and live streaming sales. Combining the two can more effectively reach overseas potential consumers and enhance brand awareness and sales.
展望未来，随着更多中国品牌布局TikTok电商，Google推广将继续发挥其在国际市场上的重要作用。企业应充分利用这两大平台的优势，制定整合营销策略，抓住TikTok电商的黄金发展期。
Looking ahead, as more Chinese brands expand into TikTok e-commerce, Google promotion will continue to play a vital role in the international market. Businesses should fully leverage the advantages of these two platforms, develop integrated marketing strategies, and seize the golden development period of TikTok e-commerce.
