Wayfair平台SEO优化指南：谷歌竞价推广与服装外贸术语解析

Wayfair平台SEO优化指南：谷歌竞价推广与服装外贸术语解析

Wayfair SEO Guide: Google Ads & Apparel Industry Terminology Explained

Wayfair平台是否支持谷歌竞价推广？

Does Wayfair support Google Ads?

作为全球领先的家居电商平台，Wayfair确实提供谷歌竞价广告(Google Shopping Ads)服务。卖家可以通过Wayfair的营销工具投放精准广告，提升产品在Google搜索结果中的曝光率。

As a leading global home goods e-commerce platform, Wayfair does offer Google Shopping Ads services. Sellers can use Wayfair's marketing tools to place targeted ads and increase product visibility in Google search results.

服装外贸专业术语深度解析

In-depth Analysis of Apparel Export Terminology

1. 原单（Original Order）

原单产品是指严格按照国外客户原始订单要求生产的商品，包括款式设计、面料选择等核心要素都完全遵循客户规范。这类产品通常代表最高质量标准。

1. Original Order

Original order products are manufactured strictly according to the foreign client's original specifications, including design patterns and fabric selection. These products typically represent the highest quality standard.

2. 跟单（Repeat Order）

跟单产品是客户基于满意的前次合作而追加的订单，所有生产参数与之前完全一致。这种订单模式能确保产品质量的稳定性。

2. Repeat Order

Repeat orders are additional purchases made by satisfied clients based on previous cooperation, with all production parameters remaining identical. This order model ensures product quality consistency.

3. 外单/尾货（Export Surplus）

外单尾货是指出口订单完成后剩余的合格产品，其品质与出口商品完全一致。这类产品在业内被称为"出口尾单"，具有较高的性价比。

3. Export Surplus

Export surplus refers to the remaining qualified products after fulfilling export orders, with quality identical to exported goods. Known as "export overruns" in the industry, they offer excellent value for money.

了解这些专业术语对于从事服装外贸的企业至关重要，不仅能帮助您准确理解订单类型，还能在Wayfair等跨境电商平台进行更精准的产品定位和SEO优化。

Understanding these professional terms is crucial for apparel export businesses. It not only helps accurately identify order types but also enables more precise product positioning and SEO optimization on cross-border e-commerce platforms like Wayfair.