速卖通运营三大核心要素：图片、关键词与定价策略
在跨境电商领域，速卖通运营的成功离不开三大核心要素：产品图片、关键词优化和价格策略。 In cross-border e-commerce, successful AliExpress operation relies on three core elements: product images, keyword optimization and pricing strategy.
一、产品图片的重要性
1. The Importance of Product Images
作为合格的美工，始终要从客户的角度考虑问题。在客户看到产品实物之前，使客户感兴趣的第一件事就是图片的影响。图片不好看，不能挑起顾客的购买欲望，不被点击的产品，其他就算做得再好也没什么用。
As a qualified designer, you should always think from the customer's perspective. Before customers see the actual product, the first thing that attracts their interest is the product image. Unattractive images fail to stimulate purchase desire. If your product doesn't get clicked, other efforts will be in vain.
二、关键词优化策略
2. Keyword Optimization Strategy
对于新卖家，建议使用长尾关键词。因为新店没有流量也没有曝光，可以利用长尾词来分热词的一杯羹。核心词的选择建议选择不太热门的词，因为老卖家已经抢先使用了热度高的词。最好使用中度到较高的热度词，并结合长尾词。
For new sellers, we recommend using long-tail keywords. New stores have neither traffic nor exposure, so long-tail keywords can help grab some share from popular keywords. For core keywords, choose less competitive ones as experienced sellers have already occupied the most popular ones. It's best to use medium-to-high popularity keywords combined with long-tail keywords.
三、定价策略
3. Pricing Strategy
定价时建议参考其他优质卖家的价格。最好将邮费包含在产品价格中，因为国际快递费用通常很高。正如许多卖家总结的那样：免运费才是买家下单的强心剂，太高的运费会吓跑客户。对于非奢侈品，建议选择香港小包或者邮政小包，这样既能给买家实惠，也能提高竞争力。
When setting prices, it's advisable to refer to other top sellers' pricing. It's best to include shipping costs in the product price as international shipping is usually expensive. As many sellers have concluded: free shipping is the best incentive for orders, while high shipping costs will scare customers away. For non-luxury items, Hong Kong Post or standard postal service are recommended to offer affordable prices while maintaining competitiveness.
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Note: The web version and APP are not interconnected. To receive replies to your questions on the web version, you need to download the Yuguowang APP and log in.
