全球奢侈品市场动态：品牌出海与谷歌竞价推广策略
瑞士钟表业遭遇寒冬 | Swiss Watch Industry Faces Winter
瑞士钟表工业联合会最新数据显示，7月出口暴跌40%，创金融危机后最大跌幅。亚洲市场整体下滑21.4%，其中中国内地减少28.7%，香港市场暴跌39.6%。
The latest data from the Swiss Watch Industry Federation shows a 40% plunge in July exports, the biggest drop since the financial crisis. The Asian market declined by 21.4% overall, with mainland China down 28.7% and Hong Kong plummeting 39.6%.
奢侈品集团财报解读 | Luxury Group Financial Reports
意大利AeffeSpA集团上半年净利润仅3.5万欧元，欧洲市场仅增长0.8%。雅诗兰黛集团Q4销售额下滑7.4%，但中国大陆市场因化妆品销售良好呈现上涨趋势。
Italian group AeffeSpA reported net profit of only €35,000 in the first half, with European market growth of just 0.8%. Estée Lauder's Q4 sales fell 7.4%, but mainland China showed growth due to strong cosmetics sales.
伦敦时装周亮点 | London Fashion Week Highlights
2016春夏伦敦时装周将于9月18-22日举行，77个品牌中仅16个选择在布鲁尔街停车场办秀。Maison Margiela将回归，Versus Versace压轴登场。
The 2016 Spring/Summer London Fashion Week will run from September 18-22, with only 16 of 77 brands showing at Brewer Street Car Park. Maison Margiela returns, while Versus Versace closes the event.
品牌出海营销策略 | Global Brand Marketing Strategies
Hugo Boss股东表示将扩大中国市场规模，目前中国区销售占比不足10%。宇舶表在新加坡开设全球最大POP-UP店，面积达1050平方米。
Hugo Boss's major shareholder announced plans to expand in China, where sales currently account for less than 10% of total. Hublot opened its largest global POP-UP store in Singapore, covering 1050 square meters.
谷歌竞价推广技巧 | Google Ads Optimization Tips
针对奢侈品行业谷歌竞价推广，建议：1) 聚焦高价值关键词 2) 优化移动端体验 3) 利用再营销定位高净值客户 4) 结合社交媒体广告形成营销闭环。
For luxury brands using Google Ads, we recommend: 1) Focus on high-value keywords 2) Optimize mobile experience 3) Use remarketing for HNW clients 4) Integrate with social media ads for complete marketing funnel.
行业热点事件 | Industry Hot Topics
• PETA曝光Stella McCartney羊毛供应商虐羊事件
• 杜嘉班纳设计师为反对IVF言论道歉
• "中国：镜花水月"成纽约大都会博物馆最火爆时装展
• PETA exposed Stella McCartney's wool supplier cruelty
• Dolce&Gabbana designer apologizes for IVF comments
• "China: Through The Looking Glass" becomes Met's most popular fashion exhibition
