揭秘"无货源跨境电商"骗局：谷歌SEO技术如何被滥用
近期，一种利用谷歌SEO技术进行推广的"无货源跨境电商"骗局在网络上蔓延。许多受害者因轻信"免费开店，躺着挣钱"的承诺而蒙受重大经济损失。
Recently, a "dropshipping cross-border e-commerce" scam promoted using Google SEO techniques has been spreading online. Many victims have suffered significant financial losses by believing promises of "free store setup, earning money while sleeping".
广东省潮州市居民陈康(化名)向央广网投诉，他在短视频平台看到博主推荐的"无货源跨境电商"项目，在"免费开店"的诱惑下投入4.8万元却无法提现。类似案例中，25岁的广东小伙王羽(化名)更是在一个月内被骗16万元。
Chen Kang (pseudonym), a resident of Chaozhou, Guangdong Province, complained to China National Radio that he saw a blogger recommending a "dropshipping cross-border e-commerce" project on a short video platform. Lured by the promise of "free store setup", he invested 48,000 yuan but couldn't withdraw the money. In a similar case, Wang Yu (pseudonym), a 25-year-old from Guangdong, was scammed out of 160,000 yuan within a month.
骗局如何运作？
How Does the Scam Work?
记者调查发现，这些诈骗团伙利用谷歌SEO技术和社交媒体算法，大量发布"跨境电商0元开店""无需囤货"等诱人内容。他们通常：
- 盗用他人工商信息制作虚假网站
- 通过SEO优化使诈骗内容排名靠前
- 收取高额"服务费"或"进货垫资"
- 最终冻结账户无法提现
Investigations reveal that these scam groups use Google SEO techniques and social media algorithms to publish large amounts of enticing content like "0 yuan cross-border e-commerce store setup" and "no need to stock goods". They typically:
- Steal business registration information to create fake websites
- Use SEO to rank scam content higher
- Charge high "service fees" or "purchase advances"
- Eventually freeze accounts preventing withdrawals
专家建议：如何识别骗局
Expert Advice: How to Identify Scams
出海新媒体专家周范才指出，正规跨境电商存在门槛，建议：
- 通过官网等正规渠道入驻
- 警惕"暴富""躺着赚钱"等夸张宣传
- 核实公司资质和网站真实性
- 不要轻信所谓"SEO优化排名"的承诺
Zhou Fancai, an expert in overseas new media, points out that legitimate cross-border e-commerce has thresholds and recommends:
- Register through official channels like websites
- Be wary of exaggerated claims like "get rich quick" or "earn money while sleeping"
- Verify company qualifications and website authenticity
- Don't blindly believe promises of "SEO optimized rankings"
北京工商大学法学院教授吕来明强调，平台应加强对"谷歌SEO技术"滥用行为的监管，对宣传"高额利润"等内容进行重点审核，并建立多平台联合惩戒机制。
Professor Lv Laiming from Beijing Technology and Business University Law School emphasized that platforms should strengthen supervision of the abuse of "Google SEO techniques", focus on reviewing content promoting "high profits", and establish a multi-platform joint disciplinary mechanism.
