独立站运营指南：如何注册Google Shopping及解决封号问题
Google Shopping（又称GMC）是谷歌旗下的购物广告体系，为独立站运营者提供高效的推广渠道。本文将详细介绍注册流程和关键的封号预防措施。
Google Shopping (also known as GMC) is Google's shopping advertising system that provides e-commerce store owners with an efficient promotion channel. This article details the registration process and key account suspension prevention measures.
一、Google Shopping注册流程
1. Google Shopping Registration Process
注册分为两个主要步骤：
The registration consists of two main steps:
1. 注册Google Merchant Center
1. Register Google Merchant Center
- 使用Gmail账号登录：https://www.google.com/retail/get-started/
- Log in with Gmail account: https://www.google.com/retail/get-started/
- 完成域名验证（最关键步骤）
- Complete domain verification (most critical step)
2. 注册Google Ads
2. Register Google Ads
- 访问：https://ads.google.com
- Visit: https://ads.google.com
- 需要信用卡验证（扣除1美元）
- Credit card verification required ($1 deduction)
3. 绑定两个账号
3. Link Both Accounts
- 按照谷歌官方指引完成绑定
- Follow Google's official instructions to complete linking
二、避免封号的关键检查清单
2. Key Checklist to Avoid Account Suspension
基础信息要求：
Basic Information Requirements:
- 完整的企业地址（含国家/区号）
- Complete business address (including country/area code)
- 企业专属邮箱（非Gmail等通用邮箱）
- Business-specific email (not generic emails like Gmail)
配送政策：
Shipping Policy:
- 明确发货时效
- Clear shipping timeframes
- 详细说明免邮政策（建议100字以上）
- Detailed free shipping policy (recommend 100+ words)
- 不同运输方式的费用和时效对比
- Comparison of costs and delivery times for different shipping methods
价格展示：
Price Display:
- 标明是否含税
- Clearly indicate if tax is included
- 避免虚假促销（如"全店5折"）
- Avoid fake promotions (e.g. "Store-wide 50% off")
- 禁止虚假倒计时
- No fake countdown timers
三、被封号后的解决方案
3. Solutions After Account Suspension
- 仔细阅读谷歌发送的封号邮件
- Carefully read Google's suspension email
- 通过邮件中的联系方式申诉
- Appeal through contact information in the email
- 可联系谷歌中国团队寻求专业帮助
- Contact Google China team for professional assistance
- 确保所有问题整改后再提交申诉
- Ensure all issues are resolved before submitting appeal
提示：相比Facebook，谷歌的申诉流程对中国用户更为友好。
Tip: Compared to Facebook, Google's appeal process is more friendly to Chinese users.
