24小时在线罗湖SEO推广技巧：谷歌SEO与百度SEO电商退货率攀升分析
电商退货率攀升，服装鞋靴类目是重灾区
E-commerce return rates surge, apparel and footwear categories hit hardest
为了与实体店卖家竞争，让消费者对网购感到保障与安心，各大电商品牌纷纷推出免费退货服务。
To compete with physical stores and make consumers feel secure about online shopping, major e-commerce brands have introduced free return policies.
如今，美国的线上购物占总零售额的15%，高于2019年初的10%。电商发展繁荣之时，退货潮也席卷而来。
Currently, online shopping accounts for 15% of total U.S. retail sales, up from 10% in early 2019. While e-commerce flourishes, a wave of returns has followed.
退货处理成本高昂
High costs of processing returns
交付包裹容易但退货难，这是现今令许多零售商头疼的问题。根据美国国家零售联合会的数据，2021年美国有21%的网上订单被退回，价值约2180亿美元，比2020年的18%有所增加。对于服饰鞋靴类目而言，退货率已高达40%。
While delivering packages is easy, handling returns is difficult - a major headache for retailers today. According to the National Retail Federation, 21% of U.S. online orders were returned in 2021, worth approximately $218 billion, up from 18% in 2020. For apparel and footwear categories, return rates have reached as high as 40%.
曾在亚马逊担任退货经理的Zac Rogers解释说："出货系统是高度自动化和精简的，但处理退货是劳动密集型的，工人必须打开每个退货包裹，检查商品状态并选择处置方法。"
Zac Rogers, former returns manager at Amazon, explains: "Shipping systems are highly automated and streamlined, but processing returns is labor-intensive. Workers must open each return package, inspect the item's condition, and decide on disposal methods."
零售商应对策略
Retailer countermeasures
去年，日本时尚品牌优衣库成为首批对邮寄退货征收小额费用的零售商之一，竞对Zara也在5月开始效仿。包括亚马逊在内的许多公司开始销售翻新商品，以减少损失。
Last year, Japanese fashion brand Uniqlo became one of the first retailers to charge small fees for mail-in returns, with competitor Zara following suit in May. Many companies including Amazon have begun selling refurbished goods to reduce losses.
为避免因尺码不合造成的退货，一些公司也开始使用VR（虚拟现实）技术来提升购物体验。6月，沃尔玛宣布将收购AR试戴技术初创公司Memomi，并提供了AR试穿和AR布置家具的技术服务；亚马逊也在近期推出了VR试鞋功能。
To prevent size-related returns, some companies are adopting VR (virtual reality) technology to enhance shopping experiences. In June, Walmart announced plans to acquire AR try-on startup Memomi, offering AR fitting and furniture arrangement services. Amazon recently launched VR shoe-trying features.
未来趋势预测
Future trends forecast
在通胀压力不减，消费者削减开支的背景下，退货率可能会进一步上升。由于零售商对不断变化的需求判断失误，库存囤积使退货问题愈发严重。
With persistent inflation pressures and consumers cutting spending, return rates may rise further. As retailers misjudge shifting demand, inventory buildup exacerbates return problems.
5月，英国在线时尚公司Boohoo预测今年的利润会下降，部分原因就在于退货率上升，竞对Asos也发布了类似公告。
In May, UK online fashion company Boohoo predicted profit declines this year partly due to rising return rates, with competitor Asos issuing similar announcements.
