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OCTOBER 28, 2025

Marketing API: New formats and optimizations for Ads in Threads

What’s New? Threads is a place for fresh perspectives that open conversations and deepen relationships with businesses. With over 400 million monthly active users, Threads offers advertisers an easy opportunity to extend their existing campaigns and join the conversation in this growing space. As part of ongoing efforts to improve the Threads ad...

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OCTOBER 27, 2025

Verification and Transparency Requirements for Select Advertisers Delivering Ads to Thailand

As part of Meta’s ongoing efforts to maintain high standards of platform safety and to comply with local guidelines in Thailand, we will begin to expand verification and transparency requirements for advertisers whose ads reach audiences in Thailand (including global campaigns) and who meet our risk criteria. Impacted advertisers will be required...

OCTOBER 16, 2025

Ads Insights API Metric Availability Updates

We continuously review the metrics we offer advertisers to ensure that they are accurate, intuitive, and valuable. To continue meeting our high standards, we will limit availability for certain metrics’ available attribution windows and breakdowns in the Ads Insights API beginning on January 12, 2026. Below, please find details relevant to the...

OCTOBER 8, 2025

Introducing Graph API v24.0 and Marketing API v24.0

Here are the highlights of the new GAPI/MAPI changes below for V24. Please visit our changelog for a complete list of changes and details.General Updates...