领先的外贸订单管理系统软件在谷歌推广效果分析
谷歌发布全球化品牌榜单，AI赋能营销新趋势
Google Releases Global Brand List, AI Empowers New Marketing Trends
21世纪经济报道记者董静怡上海报道 - 得益于科技创新、快速迭代能力以及中国制造的供应链优势，中国企业在全球化进程中持续增强核心竞争力。
21st Century Business Herald reporter Dong Jingyi Shanghai report - Thanks to technological innovation, rapid iteration capabilities and the supply chain advantages of Chinese manufacturing, Chinese companies continue to enhance their core competitiveness in the globalization process.
谷歌与凯度最新发布的《2023中国全球化品牌报告》显示，中国头部品牌已登上全球舞台，成为国际消费者考虑的对象。
The latest "2023 Chinese Global Brands Report" released by Google and Kantar shows that China's leading brands have stepped onto the global stage and become considerations for international consumers.
外贸软件推广效果关键因素：
Key Factors for Foreign Trade Software Promotion Effectiveness:
- 73%的消费者选择新品牌不是因为价格因素
- 76%的消费者怀疑他们看到的信息具有误导性
- AI赋能的广告可使转化量平均增加18%
- 73% of consumers choose new brands not because of price
- 76% of consumers doubt the information they see is misleading
- AI-powered ads can increase conversions by an average of 18%
谷歌中国大客户部销售副总裁邓辉表示："超过9成的品牌被超过70%的消费者熟知，中国头部品牌已经成为大众消费者愿意考虑的对象。"
Deng Hui, Vice President of Sales for Google China's Major Customer Department, said: "Over 90% of brands are known by more than 70% of consumers, and China's leading brands have become considerations for mainstream consumers."
AI赋能外贸营销新机遇
New Opportunities for AI-Powered Foreign Trade Marketing
百度副总裁赵强指出，在AI技术突破下，营销已进入"营销5.0时代"，变得更加自动化、智能和精准。
Zhao Qiang, Vice President of Baidu, pointed out that with breakthroughs in AI technology, marketing has entered the "Marketing 5.0 era", becoming more automated, intelligent and precise.
对于外贸订单管理系统软件的推广，谷歌效果最大化广告在保持每次转化费用不变的情况下，可实现转化量平均18%的增长。
For the promotion of foreign trade order management system software, Google's Performance Max ads can achieve an average 18% increase in conversions while maintaining the same cost per conversion.
专家建议：外贸企业应充分利用AI赋能工具，通过权威平台发布信息，建立消费者信任，从传统的价格竞争转向价值营销。
Expert advice: Foreign trade enterprises should make full use of AI-powered tools, publish information through authoritative platforms, build consumer trust, and shift from traditional price competition to value marketing.