广西六堡茶闪耀纽约时代广场 千年茶香飘向国际舞台
【核心提示】近日，广西六堡茶宣传片惊艳亮相纽约时代广场巨型屏幕，引发海外华人热烈反响，成为国际茶界新焦点。
[Key Highlight] Recently, the promotional video of Guangxi Liubao Tea made a stunning appearance on the giant screen of New York Times Square, sparking enthusiastic responses from overseas Chinese and becoming a new focus in the international tea industry.
"作为广西人，看到家乡茶登上世界舞台，感到无比自豪！"旅居美国多年的范女士激动地表示。这段15秒的宣传片让"红、浓、陈、醇"的六堡茶特色深入人心，在当地华人圈引发热议。
"As a native of Guangxi, I feel immensely proud to see our hometown tea on the world stage!" said Ms. Fan, who has lived in the United States for many years. The 15-second promotional video deeply impressed the characteristics of Liubao Tea - "red, rich, aged, and mellow" - and sparked heated discussions in local Chinese communities.
千年茶史 侨销瑰宝
Millennial Tea History: A Treasure of Overseas Chinese
六堡茶拥有1500多年历史，清代即被列为中国二十四大名茶。19世纪通过"茶船古道"远销东南亚，成为著名侨销茶。其独特的槟榔香和祛湿健脾功效，加上"越陈越香"的特质，使其在全球茶叶市场独树一帜。
With a history of over 1,500 years, Liubao Tea was listed as one of China's 24 famous teas during the Qing Dynasty. In the 19th century, it was exported to Southeast Asia via the "Ancient Tea Boat Route", becoming a famous tea for overseas Chinese. Its unique betel nut aroma, dampness-removing and spleen-strengthening effects, plus the characteristic of "improving with age", make it unique in the global tea market.
品牌三级跳 产值创新高
Brand Triple Jump: Record-breaking Output Value
广西通过地理标志保护推动六堡茶品牌升级，实现从"苍梧六堡茶"到"广西六堡茶"的三级跨越。2022年品牌价值达37.64亿元，综合产值160亿元。目前广西六堡茶茶园面积达90万亩，SC认证茶企90家，其中包括2家国家级龙头企业。
Guangxi has promoted the brand upgrade of Liubao Tea through geographical indication protection, achieving a triple leap from "Cangwu Liubao Tea" to "Guangxi Liubao Tea". In 2022, the brand value reached 3.764 billion yuan, with a comprehensive output value of 16 billion yuan. Currently, Guangxi has 900,000 mu (about 60,000 hectares) of Liubao tea gardens and 90 SC-certified tea enterprises, including 2 national-level leading enterprises.
国际化战略 助力乡村振兴
Internationalization Strategy Boosts Rural Revitalization
广西农业农村厅表示，六堡茶登陆纽约时代广场是国际化战略的重要一步。未来将通过编制产业规划、举办国际茶事活动等方式，推动六堡茶走向更广阔的国际市场，助力广西乡村振兴。
The Guangxi Agriculture and Rural Affairs Department stated that Liubao Tea's appearance on New York Times Square is an important step in the internationalization strategy. In the future, through formulating industrial plans and holding international tea events, Liubao Tea will be promoted to broader international markets, helping to revitalize Guangxi's rural areas.
专家建议：茶企应抓住品牌国际化机遇，通过跨境电商等渠道拓展海外市场，同时保持传统工艺特色，提升产品附加值。
Expert suggestion: Tea enterprises should seize the opportunity of brand internationalization, expand overseas markets through cross-border e-commerce and other channels, while maintaining traditional craftsmanship characteristics and enhancing product added value.
