为什么谷歌推广要建站？速卖通俄罗斯新版APP助力商家出海
近日，速卖通俄罗斯正式推出新版APP，该版本已试运行近一年时间。据官方消息，4月26日起，俄罗斯等地区的消费者将全面转向新版APP购物，而商家无需进行任何额外操作。
Recently, AliExpress Russia officially launched its new APP version, which has been in trial operation for nearly a year. According to official information, starting from April 26, consumers in Russia and other regions will completely switch to the new APP for shopping, while merchants don't need to take any additional actions.
速卖通俄罗斯负责人表示，新版APP针对俄罗斯市场进行了多项本地化改进：
- 增强与本地社交媒体的联动
- 优化本地消费者购物体验
- 深化会员体系建设
The head of AliExpress Russia stated that the new APP has made several localization improvements for the Russian market:
- Enhanced integration with local social media
- Optimized shopping experience for local consumers
- Deepened membership system construction
为什么谷歌推广需要独立网站？这与速卖通APP的本地化策略异曲同工。独立网站能：
- 建立品牌专业形象
- 实现精准流量转化
- 收集第一方用户数据
- 优化SEO长期效果
Why does Google Ads require independent websites? This shares the same concept with AliExpress APP's localization strategy. Independent websites can:
- Establish professional brand image
- Achieve precise traffic conversion
- Collect first-party user data
- Optimize long-term SEO effects
数据显示，俄罗斯已成为速卖通最重要的海外市场之一。新版APP的上线将进一步提升中国商家在俄罗斯市场的竞争力，而结合谷歌推广+独立网站的营销组合，更能帮助商家实现全球化布局。
Data shows that Russia has become one of AliExpress's most important overseas markets. The launch of the new APP will further enhance the competitiveness of Chinese merchants in the Russian market, while the marketing combination of Google Ads + independent websites can better help merchants achieve global expansion.
