扬州玩具产业跨境电商主题沙龙成功举办 助力企业"跨境出海"
扬州玩具产业跨境电商主题沙龙成功举办 助力企业"跨境出海"
Yangzhou Toy Industry Cross-border E-commerce Salon Successfully Held to Help Enterprises "Go Global"
【扬州发布】 昨日，扬州玩具产业带跨境电商主题沙龙在五亭龙国际玩具礼品城圆满落幕。本次活动旨在为跨境电商新手提供全方位指导，吸引了众多扬州玩具企业参与。
The Yangzhou Toy Industry Cross-border E-commerce Salon was successfully held at Wutinglong International Toy & Gift City yesterday. The event aimed to provide comprehensive guidance for e-commerce beginners, attracting numerous Yangzhou toy enterprises.
活动现场，亚马逊全球开店、中国建设银行扬州分行、中信保等机构分享了跨境电商运营干货，包括：
- 建设银行跨境收款0费率政策
- 扬州玩具品类跨境旗舰店成功案例
- 亚马逊2024最新政策解读
- 跨境分销与供应链前置策略
- 中信保跨境电商扶持政策
At the event, Amazon Global Selling, China Construction Bank Yangzhou Branch, and Sinosure shared practical insights on cross-border e-commerce operations, including:
- CCB's 0-fee cross-border collection policy
- Successful cases of Yangzhou toy cross-border flagship stores
- Amazon's 2024 policy updates
- Cross-border distribution and supply chain strategies
- Sinosure's e-commerce support policies
国家外汇管理局扬州市分局专家特别针对跨境电商资金回笼问题给出专业建议，强调企业应：
- 掌握汇率风险管理技能
- 优先选择国有银行金融服务
- 建立合规的跨境收款体系
The Yangzhou Branch of SAFE provided professional advice on cross-border capital repatriation, emphasizing that enterprises should:
- Master exchange rate risk management
- Prioritize state-owned bank services
- Establish compliant cross-border collection systems
扬州经开区企业代表李先生透露，其公司在亚马逊平台月均交易额达120万美元，此次参会主要学习合规收款方案。嘟奇玩具负责人也表示收获颇丰，特别对跨境电商入门指导表示高度认可。
Mr. Li from Yangzhou Economic Development Zone revealed his company's monthly transaction volume on Amazon reaches $1.2 million, and he attended mainly to learn about compliant collection solutions. Duqi Toys' representative also expressed great satisfaction, particularly with the beginner-friendly guidance.
产业数据显示：
- 扬州毛绒玩具销量占全国50%
- 占全球总量三分之一
- 超80%企业已开展跨境电商出口
Industry data shows:
- Yangzhou accounts for 50% of China's plush toy sales
- One-third of global market share
- Over 80% of enterprises have started cross-border e-commerce exports
邗江区商务局杜顺利副局长强调，将把助力玩具企业跨境出海作为年度重点工作。市商务局表示将打造"产业集群+跨境电商"特色产业园，建设产业带选品中心，推动跨境电商高质量发展。
Deputy Director Du Shunli of Hanjiang District Commerce Bureau emphasized making toy enterprises' global expansion a key annual task. The Municipal Commerce Bureau announced plans to build "industrial clusters + cross-border e-commerce" specialty parks and product selection centers to promote high-quality development.
