浦东新区高端网站建设与Google优化专家推荐 | 跨境电商新趋势解析
全球跨境电商趋势：56%制造零售企业已布局
Global Cross-border E-commerce Trend: 56% of Manufacturing Retailers Have Expanded
根据Statista最新调研显示，2023年56%的制造零售企业已布局跨境电商，另有8%计划在未来12个月内进入这一领域。这一数据清晰地表明，跨境电商已成为全球制造零售企业的重要战略方向。
According to the latest research from Statista, 56% of manufacturing retailers have expanded into cross-border e-commerce in 2023, with an additional 8% planning to enter this field within the next 12 months. This data clearly shows that cross-border e-commerce has become a key strategic direction for global manufacturing retailers.
中国跨境电商发展现状
Current Status of China's Cross-border E-commerce
在全球经贸格局变化的背景下，中国跨境电商行业展现出强劲的韧性。海关总署数据显示，2023年上半年中国出口跨境电商同比增长19.9%，是2022全年增速的2倍。这种增长态势主要得益于：
Against the backdrop of changes in the global economic and trade landscape, China's cross-border e-commerce industry has demonstrated strong resilience. Data from the General Administration of Customs shows that China's export cross-border e-commerce grew by 19.9% year-on-year in the first half of 2023, twice the growth rate of 2022. This growth momentum is mainly attributed to:
- 疫情后消费者线上购物习惯的持续
- The persistence of consumers' online shopping habits after the pandemic
- 跨境电商营商环境的持续优化
- Continuous optimization of the cross-border e-commerce business environment
- 政策支持力度的不断加大
- Increasing policy support
外贸企业转型跨境电商的三阶段路径
Three-stage Path for Foreign Trade Enterprises to Transform into Cross-border E-commerce
第一阶段：传统外贸为主，接触跨境电商
Stage 1: Traditional Foreign Trade as the Main Focus, Exploring Cross-border E-commerce
建议企业保持OEM/ODM传统外贸订单的同时，开始尝试跨境分销，对接跨境电商卖家，提升柔性供应能力。
It is recommended that enterprises maintain OEM/ODM traditional foreign trade orders while beginning to try cross-border distribution, connecting with cross-border e-commerce sellers to improve flexible supply capabilities.
第二阶段：跨境分销为主，传统外贸为辅
Stage 2: Cross-border Distribution as the Main Focus, Traditional Foreign Trade as Supplement
企业应降低传统外贸订单占比，提升产品开发能力，培养跨境电商人才，开启C端业务。
Enterprises should reduce the proportion of traditional foreign trade orders, improve product development capabilities, cultivate cross-border e-commerce talents, and start C-end business.
第三阶段：跨境自营为主，分销为辅
Stage 3: Cross-border Self-operation as the Main Focus, Distribution as Supplement
全力推进自有品牌线上销售，发展线下渠道，实现多渠道品牌出海。
Fully promote online sales of own brands, develop offline channels, and achieve multi-channel brand globalization.
2024 CCEE雨果跨境展：连接全球商机
2024 CCEE Yugu Cross-border Exhibition: Connecting Global Business Opportunities
将于2024年5月8-10日在深圳会展中心举办的CCEE雨果跨境展，将汇聚亚马逊、TikTok、Temu等主流平台，聚焦六大核心品类，为外贸企业提供一站式出海解决方案。
The CCEE Yugu Cross-border Exhibition, to be held at the Shenzhen Convention and Exhibition Center from May 8-10, 2024, will bring together mainstream platforms such as Amazon, TikTok, and Temu, focusing on six core categories to provide foreign trade enterprises with one-stop global expansion solutions.
>>Click here to book your booth now<<
