泰国电商必看：谷歌推广与百度推广的核心差异及网站易用性提升技巧
作为数字营销专家，我们经常被泰国电商客户问到一个关键问题："谷歌推广和百度推广到底有什么区别？" 本文将为您详细解析两者的核心差异，并分享谷歌竞价推广业务员必须掌握的网站易用性提升技巧。
As digital marketing experts, we're often asked by Thailand e-commerce clients: "What are the key differences between Google Ads and Baidu Ads?" This article will analyze their core differences and share must-know website usability improvement techniques for Google Ads specialists.
一、谷歌推广 vs 百度推广：5大核心差异
1. Google Ads vs Baidu Ads: 5 Key Differences
1. 覆盖范围不同
谷歌覆盖全球200+国家，百度主要服务于中国市场。对于希望拓展国际市场的泰国电商，谷歌推广是必然选择。
1. Different Coverage
Google covers 200+ countries worldwide, while Baidu mainly serves the Chinese market. For Thai e-commerce businesses looking to expand internationally, Google Ads is the obvious choice.
2. 用户群体差异
谷歌用户更国际化，百度用户以中文用户为主。泰国本土品牌若想吸引中国游客，可考虑百度推广。
2. User Base Difference
Google users are more international, while Baidu users are primarily Chinese speakers. Thai local brands targeting Chinese tourists may consider Baidu Ads.
二、网站易用性提升的黄金法则
2. Golden Rules for Improving Website Usability
无论选择谷歌还是百度推广，网站易用性都是转化率提升的关键。以下是经过验证的有效技巧：
Whether using Google or Baidu Ads, website usability is crucial for conversion rate improvement. Here are proven effective techniques:
1. 3秒原则
用户应在3秒内理解网站核心价值主张。使用清晰的标题、高质量的视觉元素和简洁的文案。
1. The 3-Second Rule
Users should understand the website's core value proposition within 3 seconds. Use clear headlines, high-quality visuals and concise copy.
2. 减少选择困难
提供过多选项会导致"分析瘫痪"。将主要转化路径简化到3个步骤以内。
2. Reduce Decision Fatigue
Too many options cause "analysis paralysis". Simplify the main conversion path to 3 steps or less.
3. 移动优先设计
泰国移动互联网普及率高达90%，务必确保网站在移动端的完美体验。
3. Mobile-First Design
With Thailand's mobile internet penetration rate reaching 90%, ensure perfect mobile experience is a must.
三、SEO优化建议
3. SEO Optimization Suggestions
1. 针对泰国市场优化关键词，考虑泰语和英语双语内容
2. 页面加载速度控制在3秒以内
3. 建立高质量的反向链接，提升域名权威
1. Optimize keywords for Thai market, consider bilingual content in Thai and English
2. Keep page loading speed under 3 seconds
3. Build high-quality backlinks to improve domain authority
结语：选择适合的推广平台只是第一步，持续优化网站体验才能获得长期成功。如需专业咨询，欢迎联系我们的数字营销团队。
Conclusion: Choosing the right advertising platform is just the first step. Continuous website optimization is key to long-term success. Contact our digital marketing team for professional consultation.
