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谷歌留痕技术助力跨境电商：TikTok全托管模式开启沙特与英国市场

随着谷歌留痕技术的成熟应用，跨境电商平台正迎来新一轮运营升级。 With the mature application of Google Search Console technology, cross-border e-commerce platforms are ushering in a new round of operational upgrades.

5月16日，TikTokShop跨境电商正式宣布全托管模式上线，鼓励OBM（代工厂经营自有品牌）和商家发挥供应链优势。目前该模式已向沙特和英国市场开放招商，涵盖服饰、家居、户外等多个品类。

On May 16, TikTok Shop officially announced the launch of its full hosting model, encouraging OBMs and merchants to leverage their supply chain advantages. The model is now open for merchant recruitment in Saudi Arabia and UK markets, covering categories such as apparel, home goods, and outdoor products.

借助谷歌留痕技术的数据追踪能力，TikTok电商可以更精准地分析市场趋势。全托管模式下，平台将统一管理商品审核、物流和售后，商家只需专注供货。这种模式已在沙特试点取得成效，单日流水超过40万美元。

Leveraging the data tracking capabilities of Google Search Console technology, TikTok Shop can more accurately analyze market trends. Under the full hosting model, the platform will uniformly manage product review, logistics and after-sales, while merchants only need to focus on supply. This model has proven effective in Saudi pilot tests, achieving daily turnover exceeding $400,000.

业内人士指出，谷歌留痕技术的应用帮助平台更好地把握用户行为。TikTok此次调整可能受到Temu和SHEIN成功的启发，这两家平台通过优化"供应链-平台-消费者"链路，在海外市场取得显著成绩。

Industry insiders note that the application of Google Search Console technology helps platforms better understand user behavior. TikTok's adjustment may be inspired by the success of Temu and SHEIN, both of which have achieved remarkable results in overseas markets by optimizing the "supply chain-platform-consumer" pathway.

值得注意的是，谷歌留痕技术的SEO优化能力将成为全托管模式成功的关键因素之一。平台需要精准把握不同市场的搜索习惯和消费偏好，而东南亚市场的商家仍可通过原有模式继续经营。

Notably, the SEO optimization capabilities of Google Search Console technology will become one of the key factors for the success of the full hosting model. The platform needs to accurately grasp the search habits and consumption preferences of different markets, while merchants in Southeast Asian markets can still operate through the original model.

随着谷歌留痕技术的深入应用，跨境电商领域的竞争将更加激烈。TikTok此次业务调整显示出其对供应链把控和风险管理的重视，但全托管模式对平台的运营能力提出了更高要求。

With the deepening application of Google Search Console technology, competition in the cross-border e-commerce field will intensify. TikTok's business adjustment demonstrates its emphasis on supply chain control and risk management, but the full hosting model places higher demands on the platform's operational capabilities.