如何提升外贸直通车的点击率 - 完整SEO优化指南
外贸直通车点击率的重要性 | Importance of CTR in Foreign Trade Express
众所周知，直通车的点击率可以反映一个商品的吸引程度。点击率越高，对于整个外贸直通车账户有很好的提升作用，更能反映出商品的吸引力。
As we all know, the click-through rate of Express can reflect the attractiveness of a product. The higher the click-through rate, the better it is for the entire Foreign Trade Express account, and it can better reflect the attractiveness of the product.
新客户如何提升点击率？ | How can new customers improve click-through rate?
外贸直通车是店铺的辅助引流工具，买家看到我们推广的产品点击进来就涉及到点击率(CTR)。点击率反映商品的吸引程度，点击率越高，账户表现越好。
Foreign Trade Express is an auxiliary traffic tool for stores. When buyers see our promoted products and click on them, it involves the click-through rate (CTR). CTR reflects the attractiveness of the product, and the higher the CTR, the better the account performance.
三步检查法提升点击率 | Three-step inspection method to improve CTR
1. 检查直通车的曝光是否为精准曝光
1. Check whether the exposure of Express is accurate exposure
2. 优化推广中的商品：查看曝光高的词推广的产品，针对推广的产品进行点击优化：标题、图片、视频、属性、MOQ、价格、供应商信息等
2. Optimize promoted products: Check products promoted with high-exposure keywords, and optimize clicks for promoted products: titles, images, videos, attributes, MOQ, prices, supplier information, etc.
3. 行业大词引流：行业大词建议出正常接受价格即可，低价或底价会影响点击质量
3. Industry keyword traffic: For industry keywords, it is recommended to offer normal acceptable prices, as low prices or bottom prices will affect click quality
商家成功案例 | Merchant success case
类目：商用机械 | Category: Commercial machinery
商品类型：现货、转现货型 | Product type: Spot goods, spot transfer type
点击率的关键影响因素 | Key factors affecting CTR
1. 买家搜索词与商品的相关性：商品属性设置应包括近期热品+基础主图+产品规格+专业价格+确定交期+近期销量
1. Relevance between buyer search terms and products: Product attribute settings should include recent hot products + basic main image + product specifications + professional prices + confirmed delivery time + recent sales
2. 商品的推广标题：通过标题进一步了解商品属性，让买家能够获得想要的信息
2. Product promotion title: Further understand product attributes through the title, allowing buyers to obtain the information they want
3. 商品的推广图片：图片展示直接影响买家的点击欲望
3. Product promotion images: Image display directly affects buyers' desire to click
快速发货品(RTS)优化建议 | Ready to Ship (RTS) optimization suggestions
• 配置运费模板，可以15天内发货的规格化商品
• Configure shipping templates for standardized products that can be shipped within 15 days
• 商品专业化信息介绍体现产品功能和工艺细节
• Professional product information introduction reflects product functions and process details
• 商品详情嵌入海外买家好评视频，强化采购信心
• Embed overseas buyer praise videos in product details to strengthen purchasing confidence
总结 | Conclusion
以上就是如何提升外贸直通车点击率的完整指南。通过精准曝光、商品优化和关键词策略，可以有效提升您的广告效果。
The above is the complete guide on how to improve the click-through rate of Foreign Trade Express. Through accurate exposure, product optimization and keyword strategy, you can effectively improve your advertising performance.
