如何成为优秀的外贸谷歌SEO专家？无锡竞价推广公司必备技能指南
如何成为优秀的外贸谷歌SEO专家？无锡竞价推广公司必备技能指南
How to Become an Excellent Google SEO Expert for Foreign Trade? Essential Skills Guide for Wuxi Bidding Promotion Companies
想提升Google搜索排名吗？ 前几天与雨果网进行了一场直播，我分享了成为一名合格的谷歌SEO需要具备的关键要素。
Want to improve your Google search ranking? Recently, I conducted a live broadcast with雨果网 where I shared the key elements required to become a qualified Google SEO professional.
SEO技术要素 | Technical Elements of SEO
SEO人员需要掌握一些技术知识，但无需达到精通程度。了解网站主流程序和前端HTML代码是必要的，因为谷歌爬虫主要抓取前端页面代码内容。
SEO professionals need to master some technical knowledge, but don't need to reach an expert level. Understanding mainstream website programs and front-end HTML code is essential because Google crawlers mainly capture front-end page code content.
谷歌工作原理： 可以将其比作图书馆，爬虫抓取网站数据并索引到数据库，最后进行排名。
Google working principle: It can be compared to a library - crawlers capture website data and index it into a database, then perform ranking.
网站加载分析： 按F12查看浏览器瀑布流，分析哪些文件影响加载速度。
Website loading analysis: Press F12 to view browser waterfall flow and analyze which files affect loading speed.
SEO数据分析要素 | SEO Data Analysis Elements
关键词分析： 需要具备从海量关键词中筛选合适关键词、理解用户搜索意图的能力。建议使用AIAD用户访问模型进行分析。
Keyword analysis: Need the ability to filter appropriate keywords from massive keyword pools and understand user search intent. It's recommended to use the AIAD user access model for analysis.
流量分析： 使用GA4分析：
Traffic analysis: Use GA4 to analyze:
- WHO：用户画像(国家/性别/设备等) | WHO: User profile (country/gender/device etc.)
- WHERE：流量来源渠道表现 | WHERE: Performance of traffic source channels
- WHAT：用户行为路径 | WHAT: User behavior path
SEO心理学储备 | SEO Psychological Knowledge
SEO是一种营销手段，需要心理学知识。推荐阅读《社会心理学》《消费心理学》等书籍。
SEO is a marketing method that requires psychological knowledge. Recommended readings include "Social Psychology" and "Consumer Psychology".
AIAD心理模型：
AIAD psychological model:
- Awareness阶段：用户求知，适合教育内容 | Awareness stage: Users seek knowledge, suitable for educational content
- Interest阶段：产生品牌兴趣 | Interest stage: Generate brand interest
- Action阶段：产品比较 | Action stage: Product comparison
- Decision阶段：购买决策 | Decision stage: Purchase decision
SEO产品经理能力 | SEO Product Manager Skills
需要具备产品经理思维，比用户更懂用户需求。数据分析+心理学=产品挖掘能力。
Need product manager thinking, understanding user needs better than users themselves. Data analysis + psychology = product mining ability.
通过Google Trends和关键词云工具分析产品趋势和用户关注点。
Analyze product trends and user focus points through Google Trends and keyword cloud tools.
其他必备能力 | Other Essential Skills
- Google Ads： SEO前期效果慢，需要广告辅助 | Google Ads: SEO has slow initial effects, requires advertising support
- 社媒营销： 选择适合产品的社媒渠道 | Social media marketing: Choose suitable social media channels for products
- 团队沟通： 与技术等部门有效沟通 | Team communication: Effective communication with technical departments
SEO发展方向 | SEO Development Directions
- 深耕SEO成为专家 | Deepen SEO expertise to become an expert
- T型发展学习其他技能 | T-shaped development learning other skills
- 代运营服务 | Agency operation services
- 自主电商创业 | Independent e-commerce entrepreneurship
