为什么谷歌会推广告软件？SEO关键词对网站排名的巨大影响
关键词是SEO工作的核心，网站优化过程中的所有操作都与关键词紧密相关。除了站内SEO优化，关键词在B2B外贸企业开展的线上营销推广渠道（如谷歌付费广告、内容营销、社媒营销）以及C端推广平台（如Amazon）中也同样非常重要。
According to Baidu Encyclopedia, keywords originate from the English term "Keywords", referring to the vocabulary used by individual media when creating indexes. Keyword search is one of the main methods of online search indexing, representing the specific terms visitors use to learn about products, services, and companies.
在搜索引擎方面，关键词是指用户为了查找相关信息，在谷歌等搜索引擎中输入的单词和短语。输入后谷歌会生成一个列出结果页面的网页，用户通过搜索关键词可以获得更精确、更丰富的搜索结果。
From a search engine perspective, keywords are the words and phrases users input into search engines like Google to find relevant information. After input, Google generates a results page, allowing users to obtain more precise and abundant search results.
为什么谷歌优化如此重要？
Why is Google Optimization So Important?
谷歌优化也称为关键词优化，由此可见关键词的重要性：
- 关键词与网站内容主题密切相关
- 关键词反映了业务和客户群体的需求
- 关键词是用户搜索意图的直接体现
Google optimization, also known as keyword optimization, highlights the importance of keywords:
- Keywords are closely related to website content themes
- Keywords reflect business and customer needs
- Keywords directly represent user search intent
谷歌搜索引擎营销的蓝海机遇
The Blue Ocean Opportunities in Google Search Engine Marketing
尽管谷歌目前已退出中国市场，但谷歌搜索引擎营销的蓝海仍在持续，主要原因如下：
- 谷歌搜索引擎的全球市场占有率高
- 搜索引擎营销在所有数字营销中占据重要位置
- 搜索引擎营销转化率高于其他营销渠道
Although Google has exited the Chinese market, the blue ocean of Google search engine marketing continues, mainly for the following reasons:
- Google's high global market share in search engines
- Search engine marketing holds an important position in all digital marketing
- Higher conversion rates compared to other marketing channels
不同类型企业的营销策略
Marketing Strategies for Different Types of Enterprises
B2B营销型企业建议：
- 加强品牌营销
- 重视内容营销
- 优化搜索引擎营销
B2C商城企业建议：
- 发展视频营销
- 利用社媒营销
- 尝试联盟营销
For B2B marketing enterprises, recommendations include:
- Strengthen brand marketing
- Focus on content marketing
- Optimize search engine marketing
- Develop video marketing
- Utilize social media marketing
- Experiment with affiliate marketing
搜索引擎营销属于被动营销，企业一旦开始开展，就会发现其转化远高于其他营销渠道。例如，国内一家知名家具企业将搜索引擎营销作为海外市场营销的重要渠道，通过搜索引擎开展蓝海市场，在非洲市场取得了巨大成功。
Search engine marketing is a form of passive marketing. Once implemented, businesses will find its conversion rates far exceed other marketing channels. For example, a well-known Chinese furniture company used search engine marketing as a key channel for overseas market expansion, successfully developing blue ocean markets in Africa through search engines.
