如何做好SEO推广？谷歌竞价推广目标怎么写？SEO的现状与未来

如何做好SEO推广？谷歌竞价推广目标怎么写？SEO的现状与未来

How to Do SEO Promotion Well? How to Write Google Bidding Promotion Goals? The Current Situation and Future of SEO

SEO的辉煌与没落

SEO曾是一种神奇而高效的营销手段，吸引了无数互联网从业者。早期的SEO从业者大多是个人站长，其中不少人通过SEO技术获得了丰厚的回报。有些人赚到快钱后便退出，而另一些人如ZAC、夫唯等则坚持至今，成为行业权威。

The Glory and Decline of SEO

SEO was once a magical and powerful marketing tool that attracted countless internet professionals. Early SEO practitioners were mostly individual webmasters, many of whom achieved significant success through SEO techniques. Some made quick profits and left, while others, like ZAC and Fu Wei, persisted and became industry authorities.

资讯时代的终结

早期的互联网以资讯类网站为主，如新浪、搜狐、网易等门户网站。随着搜索引擎的崛起，个人站长发现无需巨额资金，只需掌握搜索引擎规则即可打造高流量网站。当时域名注册成本低（1元域名时代），备案管制宽松，许多草根站长通过SEO技术建立了大量个人网站。

The End of the Information Era

The early internet was dominated by information-based websites like Sina, Sohu, and NetEase. With the rise of search engines, individual webmasters realized they could build high-traffic websites without huge investments by mastering SEO techniques. Domain registration was cheap (the era of 1-yuan domains), and regulations were lax, allowing many grassroots webmasters to create numerous personal sites.

百度的商业野心与SEO的困境

Google退出中国后，百度一家独大，大幅扩展了SEM广告位（顶部、底部、右侧均被广告占据），挤压了SEO的生存空间。同时，百度百科、百度问答、百度贴吧等自有产品进一步占据了搜索结果首页，使得免费获取流量的难度大幅增加。

Baidu's Commercial Ambitions and SEO Challenges

After Google exited China, Baidu dominated the market and expanded SEM ad placements (top, bottom, and right side), squeezing SEO's space. Additionally, Baidu's own products like Baidu Encyclopedia, Baidu Q&A, and Baidu Tieba occupied search result pages, making free traffic acquisition much harder.

移动互联网的冲击

智能手机的普及将互联网从PC端转向移动端。APP如微信、微博、今日头条占据了大量用户时间，PC端流量大幅下降。虽然H5网页仍存在，但手机屏幕的限制大大缩小了SEO的舞台。因此，ASO和积分墙等移动营销方式逐渐取代SEO成为热点。

The Impact of Mobile Internet

The popularity of smartphones shifted the internet from PC to mobile. Apps like WeChat, Weibo, and Toutiao consumed significant user time, reducing PC traffic. Although H5 pages still exist, mobile screen limitations have diminished SEO's role. As a result, ASO and incentive walls have become the new focus in mobile marketing.

SEO的未来：内容与品牌为王

尽管趋势不可逆转，百度PC搜索仍占据半壁江山，搜索引擎仍是最大、最精准的流量分发平台。SEO仍是商家必争之地，但其重要性已发生变化。最好的SEO策略是专注于优质内容和品牌建设，这样才能抵御时代的变迁。

The Future of SEO: Content and Brand Reign Supreme

Despite irreversible trends, Baidu's PC search still holds significant market share, and search engines remain the largest and most precise traffic distribution platforms. SEO is still crucial for businesses, but its importance has evolved. The best SEO strategy is to focus on high-quality content and brand building to withstand changing times.

MarketingSays观点

最好的SEO，就是做好自己的内容和品牌！好内容、好品牌，可以抵御任何时代的变迁！

MarketingSays Perspective

The best SEO is about creating great content and building a strong brand! Quality content and branding can withstand any era of change!