SSL证书对网站SEO排名的影响分析

SSL证书对网站SEO排名的影响分析

Does SSL Certificate Affect Website SEO Ranking?

在当今数字营销环境中，SSL证书已成为影响网站SEO表现的重要因素之一。根据我们的实践经验，累积获客10万人以上的外贸企业在采用SSL证书后，谷歌竞价推广效果和自然搜索排名都有显著提升。

In today's digital marketing landscape, SSL certificates have become one of the critical factors affecting website SEO performance. Based on our practical experience, foreign trade enterprises with over 100,000 accumulated customers have seen significant improvements in both Google Ads performance and organic search rankings after implementing SSL certificates.

谷歌SEO排名算法的最新变化之一就是将SSL证书的使用纳入"可信赖度"评估标准。部署像vTrus SSL这样的专业安全证书后，您的网站将获得专属的企业绿色标记，这能为访客提供安全可靠的体验，显著提升网站可信度。

One of the latest changes in Google's SEO ranking algorithm is the inclusion of SSL certificate usage in its "trustworthiness" evaluation criteria. After deploying professional security certificates like vTrus SSL, your website will receive a dedicated green enterprise marker, providing visitors with a secure and reliable experience that significantly enhances website credibility.

数据显示，HTTPS网站的访客更愿意留下联系信息或咨询产品详情，这对提升网站询盘转化率大有帮助。同时，国内360浏览器等主流浏览器已开始对非HTTPS网站标注"不安全"警告，百度搜索引擎也明确表示偏好HTTPS网站。

Data shows that visitors to HTTPS websites are more willing to leave contact information or inquire about product details, which greatly helps improve website inquiry conversion rates. Meanwhile, mainstream browsers like 360 Browser in China have begun labeling non-HTTPS websites with "Not Secure" warnings, and Baidu search engine has explicitly expressed preference for HTTPS websites.

对于外贸企业而言，部署SSL证书不仅能提升SEO排名，还能增强国际客户对网站的信任度，避免被误认为钓鱼网站或被黑客攻击的网站，这对谷歌竞价推广的转化效果有着直接的积极影响。

For foreign trade enterprises, deploying SSL certificates can not only improve SEO rankings but also enhance international customers' trust in the website, preventing it from being mistaken for a phishing site or hacked website. This has a direct positive impact on the conversion effectiveness of Google Ads.