谷歌竞价推广实战：从清仓到稳定出单的跨境电商运营策略
谷歌竞价推广实战：从清仓到稳定出单的跨境电商运营策略
Google Ads Promotion Strategies: From Clearance Sales to Stable Orders in Cross-border E-commerce
跨境电商市场现状分析
Current Situation of Cross-border E-commerce Market
黑五网一本是万众期待爆单的节日大促，但不少亚马逊卖家却表示"单量平平"，甚至没有双11的好。去年同一时期能够出几千单，今年只有不到一千的单量。
Black Friday and Cyber Monday were supposed to be peak sales seasons, but many Amazon sellers reported "mediocre sales performance", some even worse than Double 11. Compared to thousands of orders during the same period last year, this year's sales dropped to less than a thousand.
新卖家面临的运营挑战
Operational Challenges for New Sellers
随着社会发展，人们的消费形式已经发生了根本性的变化，大多转向了线上消费，加上疫情的原因，促进和吸引了不少人入局跨境电商，仅亚马逊就有超130万的新增卖家人数。
With social development, consumer behavior has fundamentally shifted to online shopping. The pandemic further accelerated this trend, attracting many new entrants to cross-border e-commerce. Amazon alone has seen over 1.3 million new sellers.
成功案例：从清仓到稳定出单
Success Stories: From Clearance to Stable Sales
服装厂老板Bob通过代运营公司进行店铺诊断和市场分析后，采取清货的形式进行精细化运营，同时投放站内外广告。从需要清仓到现在每天稳定销量20个高客单价商品。
Clothing factory owner Bob worked with an operation agency to conduct store diagnosis and market analysis. Through refined operations and advertising campaigns, he transformed from clearance sales to stable daily sales of 20 high-price items.
代运营的核心价值
Core Value of Operation Services
裂变跨境作为专业代运营服务商，提供从大数据选品到产品开发，从图片文案优化到站内外引流的一站式解决方案，曾操盘亚马逊年销1000万美元店铺。
As a professional operation service provider, Liebian Cross-border offers one-stop solutions from big data product selection to development, from image/copy optimization to traffic generation, having managed an Amazon store with $10 million annual sales.
代运营的六大优势
Six Advantages of Operation Services
- 跨境项目合伙运作，成本共担，利润共享
- 从选品到售后全流程精细化运作
- 超8年电商实操经验
- IT系统支持全方位管理
- 关注知识产权保护
- 专属资深1v1运营团队
- Joint operation with cost/profit sharing
- End-to-end refined operation process
- 8+ years practical e-commerce experience
- Comprehensive IT system support
- Focus on IP protection
- Dedicated 1v1 expert team
谷歌竞价推广的关键策略
Key Strategies for Google Ads Promotion
对于想要通过谷歌竞价推广卖货的卖家，建议：1) 精准定位目标受众 2) 优化广告文案和着陆页 3) 持续监测和优化广告表现 4) 结合SEO和社交媒体营销。
For sellers looking to promote products through Google Ads, key recommendations include: 1) Precise audience targeting 2) Optimized ad copies and landing pages 3) Continuous performance monitoring 4) Integration with SEO and social media marketing.
