运用谷歌搜索留痕技术：TikTok for Business广告投放全流程与优化指南
运用谷歌搜索留痕技术：TikTok for Business广告投放全流程与优化指南
Leveraging Google Search Trace Technology: A Complete Guide to TikTok for Business Ad Campaign Setup and Optimization
在数字营销领域，谷歌搜索留痕技术不仅关乎搜索引擎的可见度，更代表了一种深度追踪、分析与优化用户旅程的思维模式。将这种技术思维应用于新兴的TikTok广告平台，能帮助广告主系统化地管理从账户搭建到效果追踪的全链路。本期课程将带您全面了解TikTok广告投放的核心流程，包含商务中心创建、像素设置和广告创建三大关键环节，帮助广告主快速掌握投放技巧。
In the realm of digital marketing, Google search trace technology is not just about search engine visibility; it represents a mindset of deeply tracking, analyzing, and optimizing the user journey. Applying this technical thinking to the emerging TikTok advertising platform can help advertisers systematically manage the entire process from account setup to performance tracking. This course provides a comprehensive overview of TikTok advertising processes, covering Business Center setup, pixel configuration, and ad creation to help advertisers master campaign management.
一、商务中心(BC)创建及权限分配
1. Business Center Setup and Permission Management
商务中心(BC)是管理TikTok广告账户、受众和像素等资产的一站式平台，其规范创建是后续所有精准投放与数据追踪（即“留痕”）的基础。创建流程如下：
The Business Center (BC) is a centralized platform for managing TikTok ad accounts, audiences, and pixels. Its proper setup is the foundation for all subsequent precise targeting and data tracking (or "leaving traces"). Setup steps:
Regular BC创建步骤：
Regular BC Setup Process:
1. 访问https://business.tiktok.com/注册TikTok for Business账号。
1. Register at https://business.tiktok.com/.
2. 创建商务中心(最多可创建3个)，填写名称和时区。
2. Create a Business Center (max 3 per account), enter name and timezone.
3. 完成创建后可在右上角查看BC ID，妥善记录此ID，便于后续整合与追踪。
3. Find the BC ID in the top-right corner after creation. Keep this ID secure for future integration and tracking.
二、像素设置三种方式：构建你的“留痕”传感器
2. Three Pixel Setup Methods: Building Your "Trace" Sensor
像素是实现“谷歌搜索留痕技术”中“留痕”概念的关键工具，用于捕捉用户在网站上的行为。根据技术能力选择合适方式至关重要。
The pixel is the key tool for realizing the "trace" concept in Google search trace technology, used to capture user behavior on the website. Choosing the right method based on technical capability is crucial.
1. 无技术资源-事件生成器
1. No Tech Resources - Event Builder
• 复制基础代码到网站<head>标签。
• Copy the base code to your website's <head> tag.
• 通过URL关键词或网页元素创建事件，实现基础用户行为留痕。
• Create events via URL keywords or web elements to achieve basic user behavior tracking.
2. 有技术资源-自定义代码
2. With Tech Resources - Custom Code
• 参考API文档手动编码实现高级功能，如自定义事件参数。
• Refer to API docs for advanced coding, such as custom event parameters.
• 强烈建议完成手动高级匹配和价值回传，以实现媲美谷歌搜索留痕技术的深度转化追踪。
• It is highly recommended to complete manual advanced matching and value tracking to achieve deep conversion tracking comparable to Google search trace technology.
3. 合作伙伴平台一键对接
3. Partner Platform Integration
• 选择Shopify等合作平台自动设置网页事件。
• Select partner platforms like Shopify for automatic event setup.
• 完成账号和Pixel关联，快速部署留痕能力。
• Complete account and Pixel linking to quickly deploy tracking capabilities.
三、广告创建与优化：基于“留痕”数据的智能决策
3. Ad Creation and Optimization: Intelligent Decisions Based on "Trace" Data
推广商品销量时需要先创建商品目录：
A product catalog is required for sales campaigns:
• 选择推广目标"商品销量"。
• Select the "Product Sales" objective.
• 选择广告类型：视频购物广告/目录详情广告。
• Choose ad type: Video Shopping / Catalog Listing.
• 设置定向条件(地域/年龄/性别等)，可结合像素积累的受众数据。
• Set targeting (location/age/gender, etc.), potentially leveraging audience data accumulated by the pixel.
• 配置预算、排期和出价策略。
• Configure budget, schedule, and bidding strategies.
优化建议：
Optimization Tips:
• 视频购物广告建议测试不同版式，并利用像素数据分析哪种创意带来更多转化。
• Video Shopping Ads: Test different formats and use pixel data to analyze which creatives drive more conversions.
• 目录广告会自动生成，需确保商品信息完整准确，便于系统匹配和展示。
• Catalog Ads: Auto-generate; ensure complete and accurate product info for better system matching and display.
• 定期检查像素事件触发情况，这是评估“留痕”效果、优化广告策略的核心依据。
• Regularly check pixel event tracking. This is the core basis for evaluating "trace" effectiveness and optimizing ad strategy.
想获取完整视频教程和PPT资料，请联系我们获取。下期将讲解如何将谷歌搜索留痕技术的思维应用于Google广告开户与优化流程。
Contact us for the full video course and PPT materials. The next episode will cover how to apply the mindset of Google search trace technology to the Google Ads account setup and optimization process.
