30个值得关注的国内新锐宠物食品品牌盘点
“毛孩子”给人类带来的幸福感是不容忽视的。2021年，在中国城镇家庭中，宠物猫的数量达到了5806万只，犬的数量是5429万只，而其消费的市场规模相较于2020年也实现了21.2%和19.9%的高速同比增长。这背后映射出的，是一个超乎想象的万亿级蓝海市场；宠物经济或“它”经济依次也应运而生，成为近年来最受关注的赛道之一。
The happiness brought by "fur babies" cannot be ignored. In 2021, the number of pet cats in Chinese urban households reached 58.06 million, while dogs numbered 54.29 million. Compared with 2020, the consumption market size achieved rapid year-on-year growth of 21.2% and 19.9% respectively. This reflects an unimaginable trillion-level blue ocean market; the pet economy or "it" economy has emerged accordingly, becoming one of the most watched sectors in recent years.
在消费升级的大背景下，宠物主对品质、外观、体验等提出了更高的要求；尤其是千禧一代和Z世代，作为新时代的养宠主力军，高颜值、娱乐化、数字化和健康安全成为他们在宠物消费决策中的关键词。
Against the backdrop of consumption upgrading, pet owners have higher demands for quality, appearance, and experience. Particularly among millennials and Gen Z, who are the main force of pet ownership in the new era, high aesthetics, entertainment, digitalization, and health safety have become key factors in their pet consumption decisions.
EqualOcean盘点了宠物食品赛道最值得关注的30家国内新锐宠物品牌，以期表达我们在这场热潮中对于“国货崛起”的坚定乐观态度。
EqualOcean has compiled a list of 30 up-and-coming domestic pet food brands worth watching, aiming to express our firm optimism about the "rise of domestic brands" in this boom.
1. 帅克宠物seek
帅克宠物是一家主打宠物用品和食物的公司，品牌源自英文“seek”。2022年5月获5亿Pre-IPO融资，投资方为博裕资本、金浦投资、芒果文创基金、阳光融汇资本。
Seek Pet is a company focusing on pet supplies and food, with its brand name derived from the English word "seek." In May 2022, it secured 500 million yuan in Pre-IPO financing from investors including Boyu Capital, Jinpu Investment, Mango文创 Fund, and Sunshine融汇 Capital.
2. 毛星球FurFur Land
毛星球成立于2018年，2022年完成数千万人民币的Pre-A+轮融资，由纳爱斯集团独家投资。自2020年12月以来，毛星球已经连续获得三轮融资。
FurFur Land was established in 2018 and completed tens of millions of yuan in Pre-A+ round financing in 2022, exclusively invested by Nice Group. Since December 2020, FurFur Land has secured three rounds of financing consecutively.
3. 豆柴宠物
豆柴宠物创立于2014年，2022年宣布完成数千万A+轮融资，由金鼎资本独家投资。
DouChai Pet was founded in 2014 and announced the completion of tens of millions of yuan in A+ round financing in 2022, exclusively invested by Jinding Capital.
4. 伯纳天纯
伯纳天纯是成立于2009年的上海依蕴宠物用品有限公司旗下的高端宠物食品品牌，2022年2月，全球最大消费私募基金L Catterton宣布独家投资依蕴。
Pure&Natural is a high-end pet food brand under Shanghai Yiyun Pet Products Co., Ltd., established in 2009. In February 2022, the world's largest consumer private equity fund, L Catterton, announced an exclusive investment in Yiyun.
5. 卫仕
卫仕品牌创立于2004年，2018年完成两轮融资，总额1.8亿元人民币；2020年B轮融资2亿，2021年完成B+轮融资4亿。
NOURSE was founded in 2004, completed two rounds of financing totaling 180 million yuan in 2018, secured 200 million yuan in Series B financing in 2020, and completed 400 million yuan in B+ round financing in 2021.
（以下为部分品牌展示，完整30个品牌列表请参考原文）
(The above shows some brands. For the complete list of 30 brands, please refer to the original text.)
行业趋势分析：中国宠物食品市场正在经历快速增长期，资本持续涌入，新锐品牌通过差异化定位（如鲜粮、功能粮、冻干技术等）快速崛起。未来市场将更加注重产品创新、品牌故事和渠道建设。
Industry Trend Analysis: China's pet food market is experiencing rapid growth, with continuous capital inflow. Emerging brands are rising quickly through differentiated positioning (e.g., fresh food, functional food, freeze-dried technology). The future market will focus more on product innovation, brand storytelling, and channel development.
